Social Media Content Creator specialist

Responsibilities

• 1. On-Site Content Creation (Video & Photography) Plan, shoot, and edit high-quality short-form (Reels, Shorts, TikToks) and long-form video content highlighting CCMS services, staff, and facilities. Take professional, high-resolution photography for brand campaigns, website updates, promotional flyers, and social media feeds. Manage basic production equipment, including smartphone rigs, gimbals, lavalier microphones, and portable lighting setups for mobile/field shoots.
• 2. Interviews & On-Camera Facilitation Conduct engaging, professional interviews with physicians, clinical staff, leadership, and patients (patient success stories, educational Q&A sessions, health tips). Draft interview prompts, prepare interviewees to feel comfortable on camera, and ensure all patient interviews strict adhere to signed HIPAA consent releases. Showcase staff culture, employee spotlights, and behind-the-scenes clinic life to drive employer brand recognition and community trust.
• 3. Live Event & Grand Opening Coverage Attend and capture real-time coverage for community events, mobile unit deployments, health fairs, ribbon-cuttings, and clinic grand openings. Produce live-streaming content (Instagram Live, Facebook Live) and real-time social stories during key events. Coordinate with event planners to highlight sponsors, partners, civic leaders, and community turnout.
• 4. Social Media Strategy & Platform Management Maintain a weekly/monthly content calendar to ensure a consistent posting schedule across Instagram, Facebook, TikTok, LinkedIn, and YouTube. Write clear, engaging captions, research relevant local/healthcare hashtags, and optimize posts for platform algorithms. Monitor channel activity, respond to community comments/messages in a timely, professional manner, and escalate patient inquiries to appropriate departments. Track analytics (reach, engagement, video completion rates, follower growth) and adjust content strategies based on performance data.

Requirements

• Education: Degree in Marketing, Communications, Digital Media, Journalism, or equivalent practical portfolio experience.
• Experience: 2–4 years of experience managing brand social media accounts with a heavy focus on short-form video production.
• Proven experience conducting on-camera interviews and capturing live event content.
• Portfolio Required: A portfolio or link to past work (Reels, TikToks, photo galleries, event coverage, or video interviews) must be provided upon application.
• Technical & Creative Skills: Advanced proficiency in mobile/desktop video editing software (CapCut, Adobe Premiere Pro, Final Cut Pro, Canva).
• Strong mastery of mobile photography/videography techniques, basic lighting, and clear audio capture.
• Proficiency across all major social media platforms and scheduling platforms (Later, Sprout Social, Hootsuite).
• Personal & Professional Attributes: Strong interpersonal skills to build rapport quickly with patients, doctors, and leadership.
• Exceptional organizational and time-management skills to balance planned shoots with real-time event coverage.
• Ability to travel locally across South Florida for event coverage, clinic visits, and field activations.

Benefits

• Employee discount
• Life insurance
• Paid time off