Social Media Content Creator

Responsibilities

• Develop and execute engaging social media content across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Utilize media editing tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce high-quality graphics, videos, and photography that align with branding guidelines.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent content delivery.
• Monitor social media channels through social listening and analytics tools like Google Analytics and social media analytics platforms to gauge performance and identify trends.
• Implement SEO strategies and keyword research to optimize content visibility and reach.
• Engage with followers through comments, messages, and relationship management to foster a vibrant online community.
• Collaborate with marketing teams on campaigns involving Facebook Advertising, branding initiatives, and digital marketing performance monitoring to maximize media impact.
• Analyze media performance data to refine content strategies and improve engagement metrics continuously.
• Stay updated on the latest social media trends, platform updates, and best practices in digital marketing.

Requirements

• Proven experience in social media content creation, graphic design, video editing, or related fields.
• Strong proficiency with media editing tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Familiarity with social media management platforms like Hootsuite and Buffer.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and marketing online analytics.
• Excellent written communication skills with an eye for proofreading and content writing.
• Ability to analyze social media data using analytics tools to inform strategy adjustments.
• Experience with social listening tools and understanding of social media platforms' algorithms.
• Strong relationship management skills to engage audiences effectively across channels.
• Passion for digital marketing trends, branding consistency, and creative storytelling in a fast-paced environment.