Responsibilities

• Develop creative concepts and content ideas aligned with brand goals and social media trends
• Represent Bacio on camera , appearing and speaking in engaging, authentic social media content, bringing the brand's personality to life
• Capture high-quality photo and video content at store locations and other shooting locations, highlighting our products, team members, and guest experiences
• Plan shoot themes , shot lists, and content calendars
• Coordinate and prepare products, equipment, props, and other elements needed for content shoots
• Edit engaging short-form video content optimized for TikTok, Instagram Reels, and other social platforms
• Research and pull inspiration from TikTok, Instagram Reels, and other digital platforms
• Create and publish approximately 10 pieces of short-form content per week
• Oversee and manage the brand's TikTok presence, ensuring content remains relevant and engaging
• Monitor emerging social media trends , trending audio, and viral content opportunities

Requirements

• 1+ years of experience creating engaging content for social media platforms specifically for food and beverage, hospitality, retail, or lifestyle brands
• Strong on-camera presence and speaking skills, with the ability to engage audiences and authentically represent Bacio
• Strong knowledge of TikTok, Instagram Reels, current and emerging social media trends
• Experience shooting, editing, and publishing short-form video content and photography content
• Proficiency with video editing software and mobile content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms
• Understanding of UGC (User-Generated Content) style marketing and content creation
• Strong visual storytelling skills with a creative eye for composition, lighting, and aesthetics
• Strong written communication skills with the ability to create engaging, on-brand captions
• Familiarity with social media performance metrics and content analytics
• Valid driver's license and reliable transportation for on location shoots

Benefits

• Opportunity to contribute to the incredible growth of an iconic Italian gelato brand
• Competitive compensation package including full health benefits and PTO
• Be part of a growing company undergoing massive expansion
• Great company culture fostering a friendly, collaborative, and dynamic work environment
• Professional development and career growth opportunities