Social Media Content Creator

Birmingham, MI (On-site)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

Job Summary

Drive in-store video content creation for a cannabis retailer, producing 10-15 short videos weekly across Metro Detroit, with trend-led, authentic content and fast turnaround.

  • Own filming and editing across multiple locations with fast turnaround
  • Must-have: Strong TikTok/Instagram presence and comfort in cannabis retail
  • Standout: Proactive trend adaptation and brand-aligned, local storytelling

Job Description

Responsibilities

  • Filming and editing of 10-15 short-form videos per week
  • 1-2 videos weekly across 5 Metro Detroit locations
  • Platform-ready formats: TikTok; Instagram Reels; Sponsored Meta Ads
  • Rotate through all 5 Metro Detroit stores regularly with occasional visits to Battle Creek, Kalamazoo, Corunna, and Monroe
  • Capture: Store atmosphere & traffic
  • Capture: Product highlights (new drops, deals, top sellers)
  • Capture: Staff personality & interactions
  • Capture: Customer moments (when appropriate)
  • Share monthly insights (reach, engagement, follower growth)
  • Help inform future content strategy

Requirements

  • 21+ and comfortable in a cannabis retail environment
  • Strong TikTok and/or Instagram presence (portfolio required)
  • Understanding of cannabis content advertising restrictions
  • Reliable, self-managed, and deadline-driven
  • Familiar with Michigan cannabis brands and culture
Quality Roots logo

Quality Roots

2.6 Glassdoor

Our company, Quality Roots Inc., represents a team of highly experienced, knowledgeable professionals who have a long history of owning and operating local, family-owned businesses within the State of Michigan. Through our undivided commitment to the ethical, responsible operations of our businesses, our team has an unbroken record of success with our ventures. Quality Roots is Michigan's Premier Cannabis company, focused on retail and branding. From our retail stores to branded products on the shelves of Provisioning Centers and Marijuana Retailers across the State of Michigan, Quality Roots is poised to be a household name in the industry.

Founded in 2017
64 employees (4 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
36.1K
Traffic Source Mix
Search
52.6%
Direct
36.8%
Referral
2.6%
Social
3.6%
Paid
3.1%

Headcount Trend

Current headcount: ~64

Recent News

Quality Roots logo

Social Media Content Creator

Quality Roots · Birmingham, MI · On-site