Social Media Content Creator & Influencer Mgmt

Responsibilities

• End-to-End Content Generation: Concept, script, shoot, and edit high-volume, short-form video and static assets optimized specifically for TikTok, Instagram Reels, YouTube Shorts, and Pinterest.
• On-Camera Brand Ambassador: Act as a recognizable voice and face of the brand, stepping in front of the camera to host styling segments, product demonstrations, retail store walkthroughs, and educational content.
• Trend Capturing & Execution: Maintain an "always-on" approach to social listening; identify viral trends, trending audio, and cultural moments in real-time, adapting them quickly and authentically for our retail brand.
• Copywriting: Draft engaging, platform-appropriate captions, video text overlays, and interactive elements (polls, Q&As) that match the brand's unique voice and encourage user participation.
• Studio & Field Collaboration: Partner with the in-house creative and studio production teams to capture polished, high-fidelity brand assets, while maintaining the raw, authentic, and native-feeling aesthetic required for organic social success.
• Influencer Discovery & Sourcing: Identify , vet, and build relationships with micro-, macro-, and nano-influencers who align with our brand values, aesthetics, and target demographics.
• Campaign Administration: Coordinate the day-to-day logistics of our influencer programs, including sending pitches, managing product gifting inventories, organizing shipping logistics , and ensuring creators receive product and campaign briefs on time.
• Deliverable & Contract Tracking: Monitor influencer contract compliance, track content submission deadlines, review creator draft submissions for brand guidelines, and ensure all partner content is published on schedule.
• User-Generated Content (UGC) Curation: Scout and curate high-quality customer- and creator-generated content to feed our organic channels and support cross-functional marketing initiatives.
• Community Engagement & Performance Tracking:

Requirements

• Experience: 2-5 years of hands-on experience in social media content creation, digital copywriting, or influencer marketing. Experience in an omnichannel retail environment or consumer-facing lifestyle brand is highly preferred.
• Content Portfolio Required: A strong portfolio or active personal/professional social handles showcasing your video editing, mobile photography, on-camera presence, and narrative storytelling (particularly on TikTok and Instagram Reels).
• Technical Skills: Highly proficient with mobile shoot setups (lighting, audio, stabilizers) and mobile-first editing platforms (e.g., CapCut, Premiere Rush, InShot, Canva). Familiarity with enterprise social media management and scheduling tools (e.g., Sprout Social, Later, Dash Hudson) is a major plus.
• Influencer Marketing Acumen: Basic understanding of influencer landscape trends, content licensing, FTC guidelines, and the influencer collaboration lifecycle.
• Organizational Excellence: Strong project management and detail-oriented coordination skills; comfortable managing multiple creator outreach threads, spreadsheets, and publishing schedules simultaneously.
• Communication Skills: Excellent written and verbal communication skills with the ability to write witty, engaging, and error-free copy under tight timelines.
• Education: Bachelor’s degree in Marketing , Communications, Creative Writing, Public Relations, or a related field (or equivalent real-world creator experience).
• Physical & Travel Requirements: Ability to occasionally travel to physical retail stores, brand events, or influencer activations to capture live, behind-the-scenes content.
• Comfort holding, lifting, and carrying light-to-medium camera, lighting, and audio equipment.

Preferred

• Experience in omnichannel retail environment or consumer-facing lifestyle brand is highly preferred.

Benefits

• For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits