Responsibilities

• Develop and execute creative content strategies tailored for various social media channels, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Produce high-quality multimedia content such as images, videos, graphics, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media calendars and schedule posts efficiently using platforms like Hootsuite or Buffer to ensure consistent brand messaging.
• Monitor social listening tools to track conversations around our brand and industry trends, enabling timely engagement and insights.
• Optimize content for SEO by incorporating relevant keywords and hashtags to increase visibility and reach.
• Analyze web analytics and social media metrics through Google Analytics and platform insights to measure campaign performance and inform future strategies.
• Collaborate with public relations teams to align messaging with branding initiatives and manage relationship building with influencers or partners.
• Stay updated on the latest trends in social media marketing, digital marketing techniques, and emerging platforms to keep our content fresh and engaging.

Requirements

• Proven experience in social media management, content creation, graphic design, and video editing.
• Strong proficiency with Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Knowledge of SEO best practices, keyword research, web analytics, and Google Analytics.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation.
• Ability to craft compelling stories that align with branding goals across multiple channels.
• Excellent proofreading skills to ensure error-free content that maintains brand voice.
• Experience in public relations and relationship management to foster positive community interactions.
• Understanding of Facebook Advertising campaigns and e-commerce integration for targeted promotions.
• Skills in photography for creating original visual content that enhances storytelling efforts.
• Strong organizational skills to manage multiple projects within deadlines while maintaining attention to detail in branding efforts.