Responsibilities

• Plan and maintain a monthly content calendar across TikTok, Instagram, and other key platforms
• Film, edit, and publish original short-form video and photo content — nail art features, tutorials, trends, and behind-the-scenes
• Support with influencers, KOCs, and nail artists on collaborations, content shoots, and campaigns
• Track content performance (views, engagement, follower growth, leads) and adjust strategy based on results
• Partner with marketing team on messaging, promotions, and new product/service launches
• Maintain the content asset library and keep visuals consistent with brand guidelines
• Engage with comments and DMs to build community and support customer relationships
• Stay on top of beauty and nail trends, platform algorithm changes, and competitor content

Requirements

• 1–3 years of experience in social media content creation, coordination, or a similar role
• A strong portfolio of short-form video content (TikTok/Reels) that shows both filming and editing skills
• Proficiency with editing tools such as CapCut, Adobe Premiere/Rush, or similar
• Genuine interest in and/or experience with beauty, nails, or cosmetics — strongly preferred
• Strong writing and copywriting skills
• Comfortable being on camera and directing talent or models when needed
• Highly organized, self-directed, and able to juggle multiple shoots and deadlines
• Comfortable thinking outside the box and testing new ideas.
• Bachelor's degree in marketing, communications, or a related field preferred, but equivalent experience is welcome

Preferred

• Experience working with influencer or KOL networks
• Experience with Rednote App preferred
• Familiarity with nail art trends and techniques
• Bilingual (English/Mandarin)

Benefits

• Benefits package (health insurance, PTO) per company policy