Responsibilities

• Content Production & Organic Social
• - In collaboration with the Director of Marketing & Social, manage the social media content calendar across Instagram, TikTok, YouTube, Pinterest, and Facebook, aligned to product launches, brand campaigns, and cultural moments.
• - Supplement on-camera content by appearing in organic social content as needed.
• - Support the brand founders in creating content, developing concepts, and assisting with execution to bring their on-camera presence to life across platforms.
• - Plan and execute social-first photoshoots and support content capture during larger brand shoot days, as directed by the Director of Marketing & Social.
• - Produce and edit photo, video, and motion assets using Adobe Creative Cloud, Canva, or similar tools.
• - Stay ahead of platform trends, formats, and best practices; surface relevant opportunities to the Director of Marketing & Social to keep Favorite Daughter culturally relevant and algorithm-friendly.
• - Monitor competitive activity and translate emerging formats into rapid, conversion-focused content opportunities.
• Creator Commerce & Affiliate Programs
• - In partnership with the Director of Marketing & Social, execute and help scale all affiliate programs—TikTok Shop, YouTube Shopping Affiliate, ShopMy, LTK, and Pinterest—optimizing links, codes, commissions, payouts, and ROI.

Requirements

• 3–5+ years of experience in social media management, creator commerce, or influencer/affiliate marketing for a fashion, beauty, or DTC brand.
• Hands-on experience managing TikTok Shop, YouTube Shopping Affiliate, ShopMy, LTK, and/or Pinterest Shopping.
• Proven ability to create compelling organic content natively—you know what performs on each platform because you live on them.
• Comfortable on camera and willing to appear in supplemental content when needed; experience supporting or producing founder-led content a plus.
• Hands-on editing experience with Adobe Creative Cloud, Canva, or similar tools.
• Proven ability to drive measurable revenue through affiliate and creator programs.
• Strong understanding of the women’s contemporary fashion/apparel creator landscape.
• Analytical mindset: comfortable interpreting performance data and translating it into strategy.

Benefits

• industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership.
• Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and o ur D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.