Social Media Content Creator & Brand Manager

New York City, NY (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end TikTok content engine and creator partnerships to drive brand engagement and measurable sales, focusing on weekly video production, trend-driven formats, creator onboarding, and performance tracking.

  • TikTok content production and trend execution across weekly videos and product-focused formats.
  • Creator cultivation and long-term partnerships to boost reach and conversion, including recruiting when needed.
  • Performance tracking and affiliate program management to tie creator activity to sales.

Job Description

Responsibilities

  • Create TikTok videos every week
  • Film product-focused lifestyle content (cozy setups, gifting, reactions, unboxing)
  • Follow trending TikTok formats
  • Recruit TikTok creators (if necessary) to create posts and reach weekly post goals
  • Manage TikTok Shop affiliate program
  • Track creator performance and sales
  • Build long-term creator relationships with TikTok creators
  • Focus on building brand engagement and exposure for the company
  • Map out social calendars
  • Report weekly or biweekly progress

Requirements

  • At least 1-2 years of social media experience
  • Experience creating TikTok or Reels content
  • Comfortable on camera (or voiceover style)
  • Ability to shoot/edit on phone
  • Experience with TikTok Shop or affiliate content
  • Experience with TikTok ads (ecommerce)
  • Very knowledgeable on current Tiktok trends and “sides of Tiktok” (ie. Booktok, Sportstok, etc)
The Northwest Group, LLC logo

The Northwest Group, LLC

The Northwest Group is the leader in Branded Home Textiles. As the number one throw manufacturer in the United States, Northwest continuously produces New, Innovative and Exciting products for the majority of the worlds’ most recognized and loved Brands in Sports, Entertainment and Lifestyle. In addition, we carry a full line of Northwest Original designs.The Northwest Group operates as an Environmentally friendly and Socially conscious company. We utilize solar and water based energy sources, and along with other measures, we have banned the use of plastics in food service in our facilities.For over Thirty years, The Northwest's reputation for quality and its commitment to our Customers and Partners has been without equal. We invite you to browse our site and see our entire product line.The Northwest team consists of over 175 employees in 5 countries, who are experts in their respective fields of Sales, Licensing, Fulfillment, Retail Trading, Creative and Product Development.We at The Northwest value our relationships and take great pride in the products we create. Every year, our blankets are welcomed as new and continued traditions by millions of families all over the world.Thank you for making us a part of your lives and we welcome you as an important part of our Northwest Family!

Westbury, New York, USA
205 employees (37 in marketing)

Traffic Signals

Monthly Visitors
35.3K
Traffic Source Mix
Search
23.3%
Direct
49.2%
Referral
5.6%
Social
20.1%
Paid
1.6%

Headcount Trend

Current headcount: ~204

Marketing Team

Marketing Team Size
14 (7% of company)