Responsibilities

• Develop social media content strategies tailored to each client’s goals, audience, and brand voice
• Build and manage content calendars across platforms such as Facebook, Instagram, LinkedIn, and others as needed
• Write captions, campaign messaging, and content prompts that align with client objectives
• Collaborate with designers, photographers, videographers, and account managers to turn ideas into polished content
• Review client brands, competitors, and industry trends to identify content opportunities
• Help plan photo/video content days and organize content needs in advance
• Monitor content performance and recommend adjustments based on engagement, reach, and campaign goals
• Support community engagement and platform best practices when needed
• Maintain organized workflows inside project management tools and keep deadlines moving
• Contribute ideas that improve consistency, efficiency, and overall content quality across accounts

Requirements

• Experience creating and managing social media content for brands or clients
• Strong understanding of content strategy, audience targeting, and platform-specific best practices
• Ability to write clear, engaging, on-brand copy for different industries and audiences
• Confidence working across multiple accounts and balancing deadlines
• Strong organizational and communication skills
• Experience collaborating with creative teams and managing feedback cycles
• Familiarity with content planning tools, scheduling platforms, and reporting metrics
• Ability to think both strategically and practically
• Comfortable working in a fast-paced agency environment

Preferred

• Experience in an agency setting
• Basic understanding of paid social campaigns and how organic content supports larger marketing goals
• Experience coordinating photo/video shoots or content production days
• Familiarity with tools such as Asana, ClickUp, Cloud Campaign, or similar platforms
• Basic design sense and ability to guide creative direction