Social Media & Content Coordinator

Albuquerque, NM (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 weeks ago

Job Summary

Own social media strategy and execution across seven entities, manage cross-entity calendar, community management, and influencer programs, while driving a video-first content approach and AI-augmented testing across platforms.

  • Own social strategy and execution across seven entities
  • Lead influencer programs with monthly reporting
  • Leverage AI tools for copy and testing

Job Description

Responsibilities

  • Social Strategy & Content Production
  • Own social media strategy and execution across all seven entities-developing channel-specific plans, writing captions, directing short-form video concepts, and scheduling content across Instagram, Facebook, TikTok, YouTube Shorts, and beyond. Coordinate with the content production team on asset capture and bring a video-first mindset to every brand.
  • Content Calendar & Campaign Alignment
  • Build and manage the cross-entity content calendar aligned to campaigns, events, and launches. Coordinate with the Marketing Operations Manager and Digital Marketing Manager to keep social content integrated with broader campaign strategy.
  • Community Management & Reputation
  • Own community management across all brand accounts-responding to comments, DMs, and mentions within defined SLAs. Monitor and respond to reviews across Google, Healthgrades, Yelp, Zocdoc, and Facebook using platforms such as Birdeye or Podium. Escalate sensitive interactions appropriately.
  • Influencer Outreach, Reporting & AI
  • Lead influencer and partner programs for Optimum Human and United to Cure Cancer. Report monthly on reach, engagement, follower growth, and conversions. Use AI tools to accelerate copy, caption drafts, and A/B message testing across brands.

Requirements

  • 3–5 years of social media management experience with ownership of multiple brand accounts.
  • Strong copywriting skills across distinct brand voices-clinical, wellness, and performance.
  • Video-first mindset with hands-on experience producing Reels, TikToks, and Shorts.
  • Proficiency in social scheduling tools (Sprout Social, Later, or similar) and reputation management platforms (Birdeye, Podium, or similar).
  • Proficiency with AI content tools for copy, ideation, and A/B message testing.

Preferred

  • Healthcare or multi-brand marketing experience
  • Influencer and brand partnership management experience

Benefits

  • Competitive salary
  • Health benefits
  • 401(k)
  • Paid time off
  • Professional development and continuing education support
  • Opportunity to grow within the Optimum Platform
Southwest Women's Oncology, logo

Southwest Women's Oncology,

2.1 Glassdoor

Southwest Women’s Oncology is a state-of-the-art treatment center for women, offering the highest quality care for patients of all ages and medical needs. We are leaders in diagnosing, treating, and defeating gynecologic cancer. Our expert medical team – led by Dr. Karen Finkelstein – offers more than 100 years of combined experience in delivering superior medical treatment in a deeply supportive environment.

Albuquerque, New Mexico, USA
23 employees (1 in marketing)
0% recommend to a friend

Salaries

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,114 salaries.

See all Southwest Women's Oncology, salaries

Marketing Team

Marketing Team Size
1 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.4K

Headcount Trend

Current headcount: ~23
Southwest Women's Oncology, logo

Social Media & Content Coordinator

Southwest Women's Oncology, · Albuquerque, NM · Unknown