Responsibilities - Develop, curate, and schedule engaging content across social media platforms including Facebook, Instagram, Twitter, and LinkedIn. - Own the content calendar for Instagram, TikTok, YouTube Shorts, and emerging platforms - Shoot and edit short-form video: product content, behind-the-scenes at the warehouse, retail features, lifestyle content - Engage daily — comments, DMs, community management, and creator outreach - Coordinate UGC, influencer seeding, and micro-creator partnerships - Support retail with content for launches, promos, and account features - Track follower growth, engagement, and content performance - Collaborate with marketing and sales teams to align content with company campaigns and goals. - Monitor social media channels, respond to comments and messages, and foster a positive community. - Analyze social media metrics and prepare regular reports to inform strategy improvements.