Social Media & Content Coordinator

Responsibilities

• Plan, create, schedule, and publish content across multiple platforms including, Bank’s Facebook, Instagram, LinkedIn, YouTube, and WeChat accounts.
• Execute social media strategy through competitive research, appropriate brand messaging, and audience identification in English and Chinese.
• Monitor social media channels for trends, conversations, and engagement opportunities.
• Build meaningful internal relationships and encourage team members to support online presence through Cathay Bank content sharing.
• Refresh company pages as needed to improve visibility of the company’s social content.
• Monitor all user-generated content (comments, discussions, posts, and reviews) in line with the Bank’s policies for all platforms.
• Create and maintain editorial calendars and distribution schedules in a timely and organized manner.
• Analyze appropriate social media campaign data/metrics to provide insights, optimization recommendations, industry best practices, and business
• Collaborate with internal stakeholders to manage reputation, identify key items, and help create/coordinate future content.
• Support photo/video capture of corporate events, graphic design, and digital marketing campaigns as needed.

Requirements

• Education: A. or B.S. in Communications, Marketing, Business, New Media, or Public Relations preferred.
• Experience: Minimum of 2-3 years of proven working experience in social media marketing (including general market and Chinese social media platforms) or as a digital media specialist in a related industry. Banking experience a plus.
• Skills/Ability:
• Excellent verbal and written communication, as well as presentation
• Fluency in reading and writing in English and Chinese (simplified and traditional).
• High proficiency in Word, Excel, and PowerPoint.
• Proficiency in Adobe Creative Cloud and Canva.
• Knowledge of Google Analytics is a plus.
• Detail-oriented with good multitasking and organizational skills.
• Willingness to work overtime occasionally to accomplish and meet deadlines.

Benefits

• Cathay Bank offers its full-time employees a competitive benefits package which is a significant part of their total compensation. It is our goal to provide employees with a comprehensive benefits package to fit their needs which includes, coverage for medical insurance, dental insurance, vision insurance, life insurance, long-term disability insurance, and flexible spending accounts (FSAs), health saving account (HSA) with company contributions, voluntary coverages, and 401(k).