Social Media & Content Commerce Lead

Minnetonka, MN (On-site)

$65K/yr – $85K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Own the end-to-end TikTok and social content strategy and execution, from concept to creator partnerships and live selling, driving measurable business results.

  • Lead creative concepts and campaigns
  • Build creator and community partnerships

Job Description

Responsibilities

  • Create engaging short-form video for TikTok, Instagram Reels and other platforms
  • Help develop and grow our TikTok Shop business
  • Develop and participate in TikTok Live selling
  • Identify trends, sounds, formats and cultural moments our brands can authentically participate in
  • Develop concepts, scripts, hooks and creative campaigns
  • Be comfortable on camera and potentially become one of the faces of our brands
  • Recruit and manage creators, influencers and TikTok Shop affiliates
  • Build relationships with pet-focused creators and communities
  • Coordinate product seeding, affiliate programs and creator campaigns
  • Develop and execute UGC strategies

Requirements

  • Understand TikTok and Instagram instinctively
  • Love creating short-form video
  • Be comfortable shooting and editing content yourself
  • Understand what makes a strong opening hook
  • Be willing and comfortable appearing on camera
  • Understand (or be excited to master) TikTok Shop and live commerce
  • Have strong instincts about creators, influencers and online communities
  • Be interested in both the creative and commercial sides of social media
  • Be comfortable with analytics and using data to improve content
  • Be curious, entrepreneurial and willing to experiment

Preferred

  • Pet industry experience is a plus
Resolution Pet Brands logo

Resolution Pet Brands

Our brands unite with a single mission - the wellbeing of pets.

14 employees (1 in marketing)

Salaries

Posted range

$65K/yr – $85K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most earn $64K to $100K. Based on 3,973 salaries, including bonus and equity.

See all Resolution Pet Brands salaries

Marketing Team

Marketing Team Size
1 (7% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~14
Resolution Pet Brands logo

Social Media & Content Commerce Lead

Resolution Pet Brands · Minnetonka, MN · On-site