Responsibilities

• Create and publish content across TikTok, Instagram, LinkedIn, and wherever else our audience is hanging out
• Brainstorm and execute creative concepts that bring Lasso, CronchClub, and Froobies to life online
• Stay ahead of trends, sounds, and formats and translate them into content that actually fits our brands
• Keep a consistent posting rhythm across multiple brand accounts without letting anything slip
• Track performance, learn fast, and apply it to the next piece of content
• Show up in the comments, DMs, and community spaces when it counts

Requirements

• A genuine understanding of social media, not just how to use it, but why things work
• Confidence filming, editing, and posting short-form video (TikTok and Reels are your comfort zone)
• Familiarity with tools like CapCut, Canva, or similar (you don't need to be a pro editor, just resourceful)
• A creative, scrappy mindset with a low ego and a high output
• The ability to move quickly and make decisions without needing a lot of hand-holding
• A sharp eye for what feels authentic online vs. what reads as trying too hard
• Enough organization to juggle multiple brand accounts and stay on top of schedules

Preferred

• Experience managing personal or brand social accounts with real results
• A background in photography, videography, or content creation
• Content that has performed well (viral or otherwise, we want to see what you've made)
• A genuine interest in startups, food brands, or consumer products