Responsibilities

• Help brainstorm and organize content ideas for Facebook and Instagram
• Assist with organic social media strategy, including post ideas, captions, reels, stories, and engagement-focused content
• Support paid ad strategy by helping develop creative ideas, hooks, ad concepts, and content variations
• Edit short-form video content for reels, stories, and social media ads
• Research social media trends, content formats, and ideas that could help grow our following
• Help create and organize a simple content calendar
• Collaborate with the team to turn educational, client-focused, or promotional ideas into social media content
• Assist with writing or editing captions, post copy, and ad copy
• Track basic performance of social media posts, reels, stories, and ads to help identify what content is resonating with the audience
• Maintain organized files, notes, and content ideas for future use

Requirements

• Strong creativity and ability to come up with new content ideas
• Excellent written communication skills
• Comfortable using Facebook, Instagram, and other social media platforms
• Organized and able to manage multiple content projects at once
• Reliable daily availability for approximately 2-3 hours per day
• Willingness to learn new tools, systems, and marketing strategies
• Strong attention to detail
• Ability to work independently and communicate clearly
• Comfortable receiving feedback and revising content based on brand direction, performance, and team input
• Professional, positive, and team-focused attitude

Preferred

• Experience managing social media accounts for a business, brand, or organization
• Experience creating or editing reels, stories, or short-form video content
• Familiarity with Canva, CapCut, Instagram Reels, Facebook Ads, Meta Business Suite, or similar tools
• Experience helping with paid social media ads or ad creative
• Experience writing captions, email content, or marketing copy
• Experience repurposing long-form video content into short-form social media clips
• Interest in personal finance, budgeting, financial education, or coaching
• Interested in learning what makes social media content perform well, including hooks, storytelling, calls to action, and short-form video structure
• Ability to help identify content trends and adapt them in a way that fits our brand
• Willingness to review basic content performance and help suggest what we should do more of