Responsibilities

• Own the content calendar: Plan, produce, and publish across Instagram and Tiktok. Keep a steady, high-quality cadence.
• Make the content: Write captions, film and edit short-form video, and design simple graphics that fit the brand.
• Grow the community: Manage comments and DMs, engage with parents and Pros, and build real relationships in the replies.
• Own event strategy: Build a calendar of member meetups, Pro gatherings, and brand moments that bring Rosie to life offline and feed the content engine.
• Run events end to end: Handle concept, venue, logistics, partners, guests, and day-of execution, then capture it all for social.
• Ride the moment: Jump on trends, cultural moments, and Rosie milestones while they're still fresh.
• Stay on voice: Work with the Head of Marketing to keep every post sounding like Rosie, and create processes & tools that allow us to scale our voice.
• Data tracking: Watch the numbers across social and events, learn from them, and double down on the formats and moments that land.

Requirements

• 2+ years running social media for a brand, creator, or startup, with accounts you can point to.
• Lives in the Seattle area and can be present at Rosie events & HQ
• A portfolio of short-form video and social content you've made yourself.
• Strong copywriting and a feel for voice and tone.
• Fluency with Instagram and TikTok, and comfort with editing tools like CapCut, Canva, or similar.
• Experience owning events or community gatherings end to end, from planning through day-of execution.
• Ability to work independently and turn work around quickly.

Preferred

• Experience with consumer, parenting, care, or marketplace brands.
• A track record growing an account from early or from scratch.
• Experience building community or producing events for a brand, creator, or startup.
• Comfort on camera, and directing the people who are.
• Experience working directly with founders or a small team.
• Familiarity with AI tools for content and editing.

Benefits

• Health insurance