Responsibilities

• Manage and grow Lyons Leather Co.’s presence across Instagram, TikTok, Pinterest, and Facebook
• Develop and execute a content strategy focused on engagement, reach, and brand storytelling
• Schedule and publish posts, reels, and short-form video content
• Monitor comments and DMs and engage with our audience in an authentic, brand-aligned voice
• Identify trends and opportunities to increase organic reach
• Create original content yourself including short-form video, lifestyle photography, and social posts
• Capture or produce UGC-style content that feels native to each platform
• Edit video and photo content for both organic social and paid advertising
• Work with the team to plan shoots and coordinate creator content when needed
• Help build and manage a content funnel that supports both organic and paid marketing

Requirements

• Has 2–5+ years managing brand social media accounts
• Is both creative and analytical
• Is comfortable creating content themselves , not just managing creators
• Understands how to grow organic engagement on Instagram, TikTok, and Pinterest
• Has experience managing influencers, creators, or affiliate programs
• Is comfortable analyzing data and adjusting strategy accordingly
• Is highly organized and proactive
• Is excited to help build a brand community, not just post content

Nice To Have

• Have experience with DTC or Shopify brands
• Have worked with UGC creators or influencer seeding
• Love thoughtful design, travel, fashion, or lifestyle brands