Responsibilities

• Own social media strategy across platforms (primarily Instagram)
• Build and manage our content calendar (we supply all creative)
• Write captions that feel on-brand, sharp, and culturally aware
• Develop growth strategies that go beyond posting (series, formats, collaborations, etc.)
• Analyze performance and continuously refine approach
• Manage day-to-day community engagement (comments, DMs, tone of voice)
• Bring ideas for how to deepen our community — events, activations, partnerships, and moments that extend beyond digital
• Collaborate on light founder-level content strategy (voice, positioning, storytelling)

Requirements

• Strong taste and a clear point of view (this matters more than anything)
• Experience growing a brand or personal account with intention
• Ability to think strategically, not just execute
• Deep understanding of what’s working on social right now — and what’s next
• Strong writing instincts (short-form, social-native voice)
• Someone who can take ownership and move quickly without a lot of hand-holding

Preferred

• Experience with fashion, accessories, or luxury brands
• Experience with IRL activations, events, or community building
• Agency or freelance background working with multiple brands