Social Media Community Engagement Specialist

Responsibilities

• Build and grow engaged communities across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
• Proactively engage with audiences through comments, conversations, and community interactions to strengthen brand relationships.
• Identify high-opportunity platforms, engagement trends, and strategies to expand community participation and brand awareness.
• Research, establish, and manage relationships with influencers and UGC creators, including outreach, product collaborations, deliverables, and performance tracking.
• Analyze platform performance, including engagement rates, audience growth, reach, and community activity, to identify opportunities for improvement.
• Share audience insights, engagement trends, and content recommendations with internal social media and creative teams.
• Execute and refine community-building initiatives in alignment with established brand guidelines and social media strategies.
• Prepare regular performance reports highlighting community growth, engagement results, and actionable recommendations.

Requirements

• 3+ years of professional experience in social media community engagement, management, or related roles.
• Demonstrated success growing and maintaining active online communities.
• Strong knowledge of Instagram, Facebook, TikTok, YouTube, and their respective analytics tools.
• Experience identifying, coordinating, and managing influencer or UGC creator relationships.
• Ability to interpret social media analytics and develop actionable engagement strategies.
• Excellent written communication, relationship-building, and organizational skills.
• Self-motivated, proactive, and capable of independently managing daily community engagement.
• Ability to collaborate with creative and marketing teams and communicate audience insights effectively.

Preferred

• Experience in fitness, wellness, lifestyle, or consumer products is a plus.