Director, Community Marketing

USA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 1 day ago

Job Summary

Own affiliate marketing and community initiatives for CrossFit globally, overseeing communications, resources, localization, events, and international market expansion while partnering with Integrated Marketing and in-market teams.

Lead affiliate communications and content strategy
Build and manage international Community Marketing functions
Drive campaigns, events, and on-site activations

Job Description

Responsibilities

Affiliate Communications: Lead affiliate owner communications in partnership with the Integrated Marketing team: monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back)
Set the affiliate send calendar with Integrated Marketing and partner with the Email team on builds, QA and performance
Develop new owner channels, such as SMS
Affiliate Toolkit (ATK): Own strategy, execution and data insights for the marketing and business resources in the Affiliate Toolkit
Set the content roadmap and site structure, and build campaign hubs, templates and guides owners use to market their gyms
Track and analyze resource usage, report insights to leadership, and use the data to improve what HQ provides
International Community Marketing: Help lead international marketing and build out the Community Marketing function across CrossFit's Big 8 markets (Brazil, Spain, France, Italy, UK & Ireland, DACH, Australia, South Korea)
Recruit, activate and set strategy for in-market Community Marketing Managers who extend brand awareness and affiliate engagement locally
Partner with country managers and the GYM team on localized content, local partnerships and in-market campaign rollout
Own localization of affiliate resources and campaigns across core languages

Requirements

8+ years in community, member, or B2B marketing, ideally in fitness or a franchise/network model.
Knowledge of the CrossFit affiliate model; CrossFit Level 1 preferred
Experience owning email and lifecycle programs (Braze or similar)
Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources
Event and campaign marketing experience across multiple teams
Experience building or leading marketing across international markets, including managing in-market teams or partners
Ability to lead cross-functional work without direct authority

Benefits

Rich Medical, Dental, and Vision plans
Discretionary Paid Time Off - empowering you to unplug
Flexible spending account and 401(k) with employer matching- vested on day one
CrossFit Courses Benefit and Membership Reimbursement
Partnership Perks

Salaries

Community Management median pay in the United States

$75K/yr

Most earn $59K to $93K. Based on 952 salaries, including bonus and equity.

See all Community Management salaries See more Community Management jobs

See all CrossFit, Inc. salaries

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