Responsibilities

• Own the regional field marketing strategy and become the face of ZICO in New York City.
• Infuse ZICO’s philosophy and strategies into field activities, focusing on building a local presence for our global brand.
• Identify and build powerful partnerships with leaders driving local sports and culture, including run clubs, fitness studios, hospitality groups, retailers, creators, surf communities, universities, and cultural institutions.
• Spot emerging cultural moments and events and make sure ZICO shows up first and authentically.
• Create new and innovative ideas that bring the brand to life by tapping into local networks, scenes, and opinion leaders. Execute these ideas using your knowledge and ownership of the region while aligning with ZICO's national priorities.
• Personally lead premium sampling experiences, guerrilla activations, launches, experiential events, in-store demos and trade shows.
• Ensure that every consumer experience with the brand is positive by paying close attention to detail and delivering premium execution at all field marketing activities.
• Recruit, train and manage a high-performing local network of brand ambassadors and activation staff, including temporary outsourced staff as needed.
• Own budgets, inventory, logistics, permits and sponsorship negotiations.
• Set and report on KPIs to continually improve field marketing effectiveness.

Requirements

• Bachelor’s Degree
• 2–6+ years of experience in field marketing in Beverage Category preferred
• Valid driver's license required; fluent English (additional languages a plus).
• Working knowledge of retailer marketing and in-store experience preferred.
• Strong networking and relationship-building skills. Excitement to work hand in hand with our team and grow our partnerships.
• Strong planning, organizational, and project management skills.
• Consumer-led mindset, with the ability to see things from the perspective of shoppers, retail partners, and ZICO management alike.
• Fluency with MS Word, Excel, PowerPoint and Google Docs.
• Detail-oriented and highly organized, able to juggle multiple priorities with minimal supervision.
• Skilled at managing budget and expenses.

Preferred

• additional languages a plus