Responsibilities

• Community Marketing Strategy
• Partner with Home Office to develop and deliver community marketing roadmap, playbook, seasonal strategies, and execution
• Proactively identify, vet, and recommend local opportunities that drive our business and objectives forward, including forecasting and analyzing its impact
• Develop and execute local social media strategy and content calendar in partnership with Home Office channel leads
• Analyze and recap activities, inclusive of results, learnings, strategic recommendations, customer feedback, etc.
• In-Store Programming
• Partner with Home Office and local field management to develop an in-store event calendar that balances the brand’s go-to-market priorities with local community priorities and nuances. Initially targeting 1-2 in-store events/month with room to grow.
• Provide on-location support to execute in-store events, property activations, installations, and ad hoc opportunities
• Community Engagement
• Identify and develop relationships with key community partners to generate awareness of Wayfair’s new store and suite of products. Partner with Home Office to build community engagement calendar of events

Requirements

• Demonstrated success developing and executing community marketing strategies, including forecasting impact/costs, manipulating data to analyze results, and making strategic recommendations
• Ability to drive results and effectively collaborate within a matrixed environment
• Superb project and time management skills, including the ability to work on multiple projects at once with a variety of partners and stakeholders
• Excellent interpersonal skills and ability to influence cross-functional stakeholders - Effective presentation skills are a must (both developing materials and presenting them, e.g. recap decks)
• Connection to local community and a pulse on what’s relevant for our customer demographic
• Experience working with the Chamber of Commerca and other B2B organizations
• Excellent communication skills and comfort with media appearances, representing the brand, contacting community leaders, hosting events, etc.
• Schedule flexibility to attend on-site activations outside of core working hours as needed
• Ability to transport and set-up materials that support community activations, e.g. tabling presentations
• Budget management and forecasting

Preferred

• 3+ years in field marketing, experiential marketing, or communications; Retail experience a plus
• Working knowledge of Google Suite tools (Docs, Slides, Sheets, Calendar) or its equivalent
• Working knowledge (or an appetite to learn) reporting tools like Looker
• Working knowledge of retail math (e.g. traffic, conversion, UPT, AOV, etc.) and customer marketing metrics (e.g. customer acquisition, retention, frequency, etc.)