Social Media and Communication Specialist

Memphis, TN (On-site)

$20/hr – $24/hrMid LevelPart time

Posted 4 months ago

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Job Summary

Drive social media engagement and brand storytelling for Wiseacre Brewing as a part-time social media coordinator.

  • Must-have: 21+ and proven social media management or online customer service experience.
  • Standout: Ability to create engaging short-form video content for Reels/TikTok.
  • Strong organizational skills and detail orientation with hands-on editing in CapCut or Premiere Rush.

Job Description

Responsibilities

  • Customer Service: Act as the primary responder for all direct messages, comments, and inquiries across our social media platforms and other online channels.
  • Social Media Moderation: Actively monitor and moderate comments and engagement across all social media channels, ensuring a positive and consistent community experience that adheres to brand guidelines.
  • Content Scheduling: Accurately schedule all content (photography, video, graphics) for both Wiseacre Brewing Locations, Little Bettie, and Panuzzo King
  • Video & Photography: Conceptualize, shoot, and edit high-quality photographs and short-form video content, including Reels and behind-the-scenes glimpses of the brewery, events, and new products.
  • Storytelling: Capture the energy and personality of our brand through authentic and compelling visual content. You'll show our customers what goes on behind the scenes, from the brewing process to the daily life in our taprooms.
  • Graphics: Occasionally create simple graphics or promotional assets for social media using our branded Canva templates.
  • Website & Calendar Updates: Ensure our company website, particularly the event calendar and related promotional pages, reflects the most current and accurate information at all times.
  • Google Business Management: Update our Google Business Profiles to accurately portray our hours and professionally respond to customer reviews and feedback.
  • Taproom Support: Work with the Front of House Manager and Marketing Brand Manager to rotate and update in-house signage and menus (using branded Canva Templates) to accurately reflect current promotions and upcoming events.

Requirements

  • Must be 21 years of age or older.
  • Proven experience in social media management, moderation, or online customer service.
  • Demonstrated ability to create engaging short-form video content for platforms like Instagram Reels, TikTok, or similar.
  • Exceptional written and visual communication skills with a professional and friendly tone.
  • High level of organization and a keen eye for detail and accuracy.
  • Proficiency in photography and video editing for short-form content (e.g., CapCut, VN Editor, Adobe Premiere Rush, etc.).
  • Familiarity with various social media platforms (Instagram, Facebook, etc.).
  • Experience with or ability to quickly learn how to manage Google Business Profiles and website Content Management Systems (CMS).
    WISEACRE Brewing Company logo

    WISEACRE Brewing Company

    WISEACRE is a brewery committed to top quality, uniquely flavorful beer that appeals to passionate & progressive people through education & good times.

    Founded in 2013
    Memphis, Tennessee, USA
    28 employees (4 in marketing)

    Traffic Signals

    Monthly Visitors
    6.9K
    Traffic Source Mix
    Search
    29.4%
    Direct
    46.9%
    Referral
    7%
    Social
    14.9%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~29

    Marketing Team

    Marketing Team Size
    2 (7% of company)