Senior Social Media & Content Manager

Responsibilities

• Own the social content calendar end to end — themes, formats, cadence, and tentpoles tied to launches, collections, and cultural moments
• Bring a strategic, data-informed lens to what we post and when; use performance data to continually optimize format, timing, and topics
• Spot trends early and act on them immediately, translating them into on-brand content
• Film and edit original content — from polished brand pieces to fast, native-feeling short-form video
• Create ongoing content series that build a loyal, returning audience (education, behind-the-scenes, in-office culture, real proposals, etc.)
• Produce content for paid social in collaboration with our media agency, understanding what performs as an ad versus organic
• Build genuinely educational content around diamonds and fine jewelry — the kind that requires real category knowledge
• Be the first, fast, authentic voice responding to our community across platforms — in true Frank Darling voice
• Turn community management into a growth lever: spotting content ideas, FAQs, and superfans within the conversation
• Report on social performance (growth, engagement, content-type performance, follower quality) with clear takeaways

Requirements

• 5+ years in social media management or content creation, ideally with at least some of that in jewelry, fashion, beauty, or another taste-driven, visual category
• A demonstrated eye for elevated, editorial-quality content — you understand premium positioning instinctively, not just aesthetically
• A strong personal or professional point of view on trends — you don't wait to be told what's working
• Hands-on filming and editing skills (comfortable with platforms like CapCut); happy to be on camera or direct others who are
• Strategic fluency with content calendars, reporting, and using data to make creative decisions
• Excellent, brand-appropriate community voice
• A self-starter who thrives with autonomy and doesn't need hand-holding
• Genuine enthusiasm for jewelry/diamonds, or a fast willingness to become fluent in it

Preferred

• Existing relationships with jewelry, fashion, or lifestyle media/creators
• Experience producing content specifically for paid social (not just organic)
• GIA or other jewelry/gemology education

Benefits

• Equity Compensation. Every Frank Darling team member receives a stock option package to share in the company's upside.
• Insurance. Medical, dental, and vision insurance kicks in on the first day of your 2nd month!
• 401k. Optional 401k program.
• Paid Time Off. Flexible, unlimited paid time off policy enables motivated, goal-oriented team members to recharge
• Disability and Life Insurance.
• Pre-Tax Commuter Benefits.
• Employee Discounts. A generous discount program for you, your friends, and your family to make it easy to wear and gift Frank Darling.