Drive the brand’s social presence and integrated marketing by owning strategy, content production, and measurement across platforms, while coordinating paid campaigns, PR, and community engagement to grow online influence and e-commerce impact.

• Social Strategy & Growth: Define multi-channel plans, audience targeting, and KPI-driven optimization that lift brand visibility and engagement.
• Content & Partnerships: Produce visuals and copy, manage creator/media relations, and ensure consistent branding across channels.
• Campaign Management: Oversee day-to-day social activities, scheduling, performance monitoring, and campaign optimization.
• Social Listening & Insights: Monitor brand reputation, trends, and competitor activity to inform strategic adjustments.
• SEO & Discoverability: Apply SEO best practices and keyword research to improve content findability across digital channels.
• Public Relations & Outreach: Craft press materials, handle media inquiries, and build journalist/influencer relationships.
• Analytics & Reporting: Analyze web and social data to measure effectiveness and guide future strategies.
• Paid Social & Budgets: Coordinate Facebook Advertising and other paid social efforts to maximize ROI.
• Creative Production: Use Adobe Creative Suite for graphic design and video editing to deliver high-quality visuals.
• Brand Consistency & Proofreading: Maintain uniform branding and ensure communications are accurate and on-brand.