Responsibilities

• Lead storytelling strategy across all digital channels (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, and emerging platforms).
• Manage day-to-day execution of social media content to ensure engagement, brand alignment, and audience conversion.
• Build content strategies that grow audiences, strengthen engagement, and convert interest into active participation, visitation, patronage, and support.
• Develop and implement annual and seasonal strategies for all social channels aligned with mission, goals, and audience segments.
• Create original written, visual, and short-form video content optimized for each platform.
• Serve as the brand storyteller across digital platforms, elevating programming, people, community, and national relevance.
• Manage YouTube channel as a primary storytelling/engagement tool; curate playlists and optimize for discovery and retention.
• Develop on-grounds social activation concepts for Summer Assembly and events.
• Identify trends, conversations, and cultural moments for relevant engagement.
• Partner with video production to identify YouTube opportunities and ensure platform-specific optimization.

Requirements

• Bachelor’s degree in marketing, journalism, or a similar field, or equivalent experience.
• Minimum of one year of experience managing multiple social media channels, including developing content strategies and managing paid social media marketing.
• Demonstrated history of managing multiple social channels.
• Exceptional writing and editing skills, with keen attention to detail, strong news judgment, and proven ability to communicate clearly and concisely on a wide variety of topics.
• Deep understanding of and enthusiasm for internet culture and all major social media platforms, and expertise in how best to leverage those platforms to reach particular audiences.
• Ability to craft engaging content (paid and organic) that aligns with customer trends and market changes to interest and engage target markets.
• Aptitude and initiative to learn new skills, programs, and platforms quickly and independently.
• Using data and metrics to measure ROI and determine enhancements on campaigns.
• Facebook Business Manager or Suite, Facebook Ads Manager, SproutSocial, or other management tools.
• Photography and video production skills.

Benefits

• Health insurance network with Highmark
• Dental and vision insurance
• Complimentary life insurance
• Wellness incentives
• Employee assistance program
• Supplemental life insurance
• Long-term disability options
• Discretionary employer retirement plan contribution (recently 6% of gross compensation)