Responsibilities

• Own and evolve content strategy across Instagram, TikTok, Facebook and YouTube
• Build and execute the weekly/monthly social calendar, including launches, promotions, and partnerships
• Create, source, script, shoot, and post content daily
• Work directly with founder Taryn Toomey to capture and extend her voice across all consumer touchpoints
• Support brand partnerships and influencer initiatives end-to-end
• Monitor and engage community: comments, followers, and UGC on a daily basis
• Track platform performance and translate data into actionable strategy
• E embody and foster The Class brand voice across all consumer touchpoints
• Act as a key brand marketing partner across Studio, Digital Product, Partnerships, Experience, and Creative — translating brand strategy into tangible content and campaigns
• Lead influencer initiatives end-to-end: sourcing and vetting talent who fit the brand, managing outreach and relationships, and reporting on outcomes

Requirements

• Minimum of 5 years of related social media experience, with an emphasis on short-form reel content.
• A portfolio of work that demonstrates your content creation skills. Applications without portfolio links will not be considered.
• Experience with short-form reel content required.
• Experience growing Youtube accounts (either professional or personal) is preferred, but not required.
• Proven ability to uncover and implement emerging trends
• Worked in high-level content strategy and hands-on production. Experience on camera preferred.
• Experience working in fast-paced, founder-led, start-up environments
• Video production experience—you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere, Capcut, and/or Descript

Nice to Have

• Experience growing Youtube accounts (either professional or personal) is preferred, but not required.

Benefits

• Unlimited paid vacation policy
• Flexible in-office/remote working environment with approximately 3 days in the office
• Medical, dental, vision, & 401K plan
• A free digital subscription, studio attendance, and employee discounts on all retail products
• A dynamic, creative, fun, and kind work environment centered around the workout method