Social Media Brand and Content Manager

Responsibilities

• Develop and execute a social strategy that strengthens Skin Gym’s brand identity, expands awareness, and builds an engaged community.
• Create a recognizable voice and visual direction while tailoring content to each platform.
• Build monthly content plans and quarterly campaign concepts around product launches, beauty trends, seasonal moments, and retail priorities.
• Pitch original, trend-forward concepts that give audiences a reason to watch, save, share, and follow.
• Monitor platform updates, audience behavior, competitors, and emerging creators to identify opportunities.
• Own content from ideation through production, editing, approvals, scheduling, and posting.
• Regularly film and edit short-form videos, including product demonstrations, tutorials, founder content, behind-the-scenes moments, and trend-driven concepts.
• Develop strong opening hooks, scripts, captions, and calls to action.
• Translate product features and technologies into clear, engaging content that explains how products fit into a beauty routine.
• Maintain accurate product messaging using approved claims and usage instructions.

Requirements

• 3+ years of experience in a social media management role at a beauty, skincare, or wellness brand.
• A portfolio demonstrating strong short-form video, brand storytelling, and social content execution.
• Experience owning a brand’s social calendar and taking content from idea to publication.
• Strong mobile video production and editing skills, with proficiency in tools such as CapCut, Instagram Edits, Adobe Premiere Pro, or similar.
• Excellent copywriting skills and the ability to make product education engaging and easy to understand.
• A strong eye for beauty visuals, lighting, composition, and product presentation.
• A practical understanding of Instagram, TikTok, and platform-specific audience behavior.
• Experience interpreting social analytics and using results to improve content.
• Excellent organization, attention to detail, and follow-through.
• The ability to manage multiple projects and shifting priorities in a fast-paced environment.

Preferred

• Bachelor’s degree in marketing, communications, or a related field preferred; equivalent practical experience welcomed.
• You’ll Thrive Here If You - Bring ideas proactively and take responsibility for executing them. - Enjoy creating content yourself as much as developing the strategy. - Understand the difference between a passing trend and an idea that fits the brand. - Care about both creative quality and measurable results. - Keep an organized production schedule while making room for timely content. - Enjoy working closely with founders in an entrepreneurial environment.

Benefits

• PTO
• Employer contribution toward health insurance, with eligibility after three months of employment.
• Vision, dental, and life insurance benefits.
• 401(k) plan + Retirement Plan
• Opportunity to work directly with the founders and help shape the social presence of a growing beauty brand.