Social Media Brand Content Creator

Oakland, CA (On-site)

$70K/yr – $90K/yrMid LevelSalaried Ft

Posted 6 hrs ago

Job Summary

Own end-to-end social content production from ideation through post, while testing formats and collaborating with the social team to drive engagement and cross-platform impact.

  • Own end-to-end production of social content.
  • Iterate on formats and performance using trends and audience insights.

Job Description

Responsibilities

  • Content Creation & Production
  • Bring ideas to life. Concept, script, shoot, and edit original short-form videos and static content for social platforms.
  • Own the production. Handle filming, lighting, audio, editing, and post-production to deliver polished, platform-ready content.
  • Make content go further. Repurpose and optimize footage across platforms, adapting formats, pacing, and storytelling for each audience.
  • Trends, Experimentation & Performance
  • Stay ahead of the scroll. Spot emerging trends, cultural moments, and platform features, turning them into relevant content opportunities.
  • Experiment fearlessly. Test new formats, hooks, transitions, and storytelling techniques to keep content fresh and engaging.
  • Create with insight. Apply audience trends and performance learnings to refine content and strengthen engagement.
  • Collaboration & Innovation
  • Pitch fresh ideas. Translate briefs into compelling content concepts while maintaining each brand's unique voice and aesthetic.

Requirements

  • Content creation experience. Proven experience producing social-first videos and visual content for brands or digital audiences.
  • Hands-on production skills. Strong shooting, lighting, audio, and editing capabilities using cameras or mobile devices.
  • Editing expertise. Proficiency with CapCut, InShot, or native social editing tools; Adobe Creative Cloud experience is a plus.
  • Social fluency. Deep understanding of TikTok, Instagram Reels, Stories, and evolving social trends, formats, and best practices.
  • Creative instincts. Strong storytelling skills and the ability to translate briefs into original, engaging content.
  • Tech-forward mindset. Comfortable exploring AI-assisted creative tools and emerging production technologies.
  • Portfolio required. Examples of social content you've personally shot and edited; automotive or restaurant brand experience is a plus.

Preferred

  • You're a maker. You love being behind the camera, in the edit, and involved in every stage of content creation.
  • You're trend-obsessed. You understand internet culture and know which trends are worth jumping on.
  • You're an experimenter. You love testing new ideas, formats, and techniques to see what connects.
  • You're resourceful. You can produce great content independently, even with limited time or resources.
  • You're curious. You're always exploring new tools, technologies, and ways to make content better.
  • You're collaborative. You bring ideas, welcome feedback, and thrive in a fast-moving agency environment.
H/L Agency logo

H/L Agency

3.9 Glassdoor

We are H/L. Headquartered in Oakland, California, with a footprint that stretches coast to coast. Despite having seven different regional offices, the ideals of a scrappy startup still resonate in our culture.We’re easygoing, egalitarian, socially responsible, and grounded in our communities. More than an agency, we’re a place where experts combine data science with design chops. A place where makers make, and doers do. With more than 100 advertising awards since 1985, our client list includes some of the most well-respected and recognized brands in the world. Check out our website to learn more.

Founded in 1985
Oakland, California, USA
264 employees (101 in marketing)
80% recommend to a friend
100% CEO approval

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,430 salaries.

See all H/L Agency salaries

Marketing Team

Marketing Team Size
77 (29% of company)
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
7.1K
Monthly Google Ads Budget
$12.5K
Traffic Source Mix
Search
30.7%
Direct
45.3%
Referral
7.3%
Social
14.9%
Paid
1.6%

Headcount Trend

Current headcount: ~264
H/L Agency logo

Social Media Brand Content Creator

H/L Agency · Oakland, CA · On-site