Social Media Associate

New York, USA (Hybrid)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive social content publishing and engagement for a growth-focused brand within a multi-channel setup.

  • Must-have: 2+ years in social media or content marketing with proven engagement results.
  • Standout: On-set social capture and platform-native content production experience.

Job Description

Responsibilities

  • Prepare content for publishing across platforms, including scheduling, caption writing, tagging, quality assurance, and adapting assets for different audiences and business objectives.
  • Maintain content calendars and publishing systems, ensuring accuracy and timely execution across multiple accounts.
  • Actively manage community engagement, responding to comments and direct messages in a thoughtful, brand-aligned way. You will look for opportunities to spark conversation, build trust, and deepen relationships, while escalating sensitive issues appropriately.
  • Explore and experiment on current platforms by repurposing and cross-promoting content with the goal of testing and learning.
  • Identify emerging trends and engagement patterns, surfacing ideas and opportunities for testing and iteration
  • Support growth in key social metrics including follower growth, engagement, and conversion to membership.
  • Track daily and weekly performance metrics; surfacing trends, insights, and notable signals to the team.

Requirements

  • 2+ years of experience in social media, content marketing, or a related role. Just as important, you are an active and thoughtful user of social platforms and closely follow emerging trends, formats, and platform behavior.
  • Demonstrated experience developing content that drives engagement and growth.
  • Deep understanding of platform-specific best practices for Instagram, TikTok, YouTube Shorts, Facebook, Threads, and emerging channels
  • Proficiency with content scheduling tools such as Later, Sprout Social, Hootsuite, or similar platforms.
  • Proficiency with lightweight creative tools such as Canva and CapCut for editing social-first content.
  • Highly organized with strong project management skills. You are comfortable managing multiple deadlines, coordinating across teams, and following projects through from start to finish.
  • Strong writing and editing skills, with the ability to maintain a consistent brand voice while ensuring clarity, accuracy, and attention to detail.
  • Experience supporting multiple business accounts or brands simultaneously.
  • Ability to analyze social performance data and translate insights into actionable recommendations for future content and growth.
  • Comfortable leading on-set social capture - identifying key moments, filming short-form content, and gathering assets.

Benefits

  • Company Equity
  • Comprehensive benefits package
  • 401k + Company match
  • Time off to recharge
  • Hybrid work environment
  • A high-ownership, high-performance, high-collaboration culture
Good Inside logo

Good Inside

0.0 Glassdoor

Good Inside is a global parenting movement that gives parents a better way to see and solve challenges. By focusing on the parent behind the parenting and the child behind the behavior, we help families heal—bringing out the good inside everyone.beacons.page/drbeckyatgoodinside

Founded in 2020
New York, New York, USA
99 employees (23 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
289.3K
Monthly Google Ads Budget
$23K
Traffic Source Mix
Search
37.2%
Direct
55.1%
Referral
4.1%
Social
2.8%
Paid
0.5%

Headcount Trend

Current headcount: ~99

Marketing Team

Marketing Team Size
19 (19% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Seed, 5 years ago

Funding History

  • Feb 2021
    Seed