The Metropolitan Opera

Social Media Assistant

New York City, NY (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Own social media execution for a major performing arts organization, coordinating daily posts, calendar governance, engagement, and reporting while enabling real-time content across campaigns and partnerships.

  • Social Engine: Manage channels, calendar upkeep, content gating, and timely posting to support marketing and sales goals.
  • Engagement & Content Ops: Foster community, respond to feedback, curate fan/artist content, and coordinate cross-team social opportunities.
  • Reporting & Campaign Support: Produce weekly updates, ad-hoc senior reports, and assist with paid social, partnerships, and Live in HD promotional content.

Job Description

  • Under the direction of the Director of Digital Marketing, manage the Met’s social media channels to support the overall marketing strategy and sales needs. This includes the scheduling and monitoring of daily social media posts across all channels as well as writing posts when needed.
  • Maintain the Met’s ongoing social media calendar, working to incorporate content to support sales needs while driving engagement and audience growth. Serve as a resource and gatekeeper to other departments seeking to add content to the social schedule.
  • Community engagement and monitoring: foster engagement by responding to comments when necessary, reposting/sharing fan and artist content, directing feedback to appropriate internal teams, and reporting content that is against community guidelines.
  • Support the Director of Digital Marketing, Content Producer, and colleagues across Marketing and Editorial to coordinate social media opportunities, including opening nights, behind the scenes social, offsite outreach events etc. Edit and post content in real time as needed.
  • Work with the Director of Digital Marketing to identify opportunities to insert the Met into relevant social conversations through reactive content.
  • Contribute to reporting, providing weekly reviews to the internal team and creating ad-hoc reports for the senior team as requested.
  • Assist with partnership promotional opportunities.
  • Assist with the management of paid social campaigns as needed
  • Manage content playlists for Front of House digital screens including creation and scheduling of content
  • Provide Live in HD partners with approved content for social media and email promotion
  • At the direction of the Live in HD Marketing and Distribution Associate, Project manage the delivery of Live in HD trailers and video content for social media, web, and cinema placements
  • Support other members of the marketing and media teams as necessary.

Marketing Team

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