Social Media Administrator

Responsibilities

• Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives
• Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions
• Optimizes social media content based on targeted audience
• Remains informed of evolving trends and updates as they relate to relevant social media platforms
• Applies complex advertising techniques to maximize content effectiveness
• Researches and remains informed of evolving trends within targeted audience
• Utilizes keyword placement to maximize effectiveness
• Leads brainstorming sessions with team to develop effective ideas and techniques
• Collaborates with senior management to lead strategic initiatives as they relate to online marketing and content
• Offers creative guidance to junior writers for the purpose of continuous improvement

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Five (5) years of experience in marketing and/or communications
• Advanced knowledge of social media platforms
• Working knowledge of analytical tools as they relate to consumer engagement and reach
• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work under pressure and meet deadlines
• Good judgment for customer interaction online
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills

Preferred

• Strong knowledge of Social Media platforms, audience communities, and Social Media management tools (Sprinklr experience preferred).
• Demonstrated ability to manage multiple priorities simultaneously while maintaining attention to detail and strategic focus.
• Strong understanding of content strategy, audience development, Social Listening, and Social Media analytics.
• Exceptional written and verbal communication skills with the ability to adapt messaging for diverse audiences.
• Strong understanding of Social Media trends, platform best practices, and content optimization techniques.
• Experience presenting performance insights and strategic recommendations to leadership and business stakeholders.
• Experience creating and capturing photo and video content for Social Media platforms preferred.
• Proven ability to build relationships and collaborate effectively with cross-functional stakeholders.

Benefits

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program