Social Marketing Manager, Developers

San Francisco, CA (Hybrid)

$221K/yr – $245K/yrSenior Level8+ years expFull time

Posted 2 hrs ago

Job Summary

Own and scale OpenAI’s creator strategy and programs, shaping launches, education content, and partnerships for technical and professional audiences across multiple channels.

Job Description

Responsibilities

  • Develop and execute creator strategies that help technical and professional audiences understand and engage with OpenAI’s products.
  • Partner with Social, Product, and Developer Experience to translate launches, API updates, and technical workflows into high-signal social content for developer audiences, including posts, threads, short videos, and creator-ready assets.
  • Help shape launch and sustained-content plans across owned developer channels and creator programs, so the narrative, timing, approvals, and performance learnings reinforce one another.
  • Build and manage relationships with trusted creators, experts, educators, and community voices across relevant channels and formats.
  • Identify emerging audiences, voices, and opportunities that can expand understanding and meaningful adoption of AI.
  • Partner with cross-functional teams to translate product capabilities into clear, credible, and engaging creator-led content.
  • Lead creator programs across product education, launches, events, and other priority initiatives.
  • Provide creators with the context, guidance, and resources needed to produce useful, accurate, and authentic work.
  • Establish scalable processes for creator identification, evaluation, briefing, execution, and ongoing relationship management.
  • Build feedback loops between creators, audiences, and internal teams to surface insights, use cases, and opportunities for improvement.

Requirements

  • 8+ years of experience developing and scaling creator, influencer, community, or partnership programs.
  • Experience reaching technical, professional, developer, or B2B audiences.
  • A strong understanding of how people discover, evaluate, and adopt new technologies.
  • The ability to translate complex products and ideas into clear, credible, and engaging content.
  • Strong judgment in identifying creators and partners who can build trust with distinct audiences.
  • Experience managing creator relationships and programs across a range of channels, formats, and stages of maturity.
  • A track record of operating as a senior individual contributor and owning strategy through execution.
  • Excellent cross-functional collaboration skills and the ability to influence partners across Product, Marketing, Communications, and go-to-market teams.
  • Strong analytical instincts and experience connecting creator programs to measurable outcomes.
  • Comfort navigating ambiguity, building new systems, and adapting as products, audiences, and priorities evolve.

Benefits

  • relocation assistance to new employees.
OpenAI logo

OpenAI

4.4 Glassdoor

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. AI is an extremely powerful tool that must be created with safety and human needs at its core. OpenAI is dedicated to putting that alignment of interests first — ahead of profit.To achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. Our investment in diversity, equity, and inclusion is ongoing, executed through a wide range of initiatives, and championed and supported by leadership.At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Founded in 2015
San Francisco, California, USA
9.9K employees (629 in marketing)
91% recommend to a friend
100% CEO approval

Salaries

Posted range

$221K/yr – $245K/yr

Taken straight from the job posting.

See all OpenAI salaries

Funding

Total Funding
$189B
Last Raise
$110B
Corporate Round, 17 days ago

Funding History

  • Feb 2026
    Corporate Round • $110B
  • Dec 2025
    Corporate Round • $1B
  • Oct 2025
    Secondary Market • $6.6B

Traffic Signals

Monthly Visitors
266.3M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
52.5%
Direct
37.3%
Referral
9.4%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~9.9K

Recent News

OpenAI logo

Social Marketing Manager, Developers

OpenAI · San Francisco, CA · Hybrid