Social Marketing Channel Manager

Responsibilities

• Social Programming & Publishing
• - Own the publishing calendar and programming cadence across all GEICO brand social accounts, balancing always-on content with real-time opportunities
• - Serve as the final checkpoint on what publishes, ensuring content is on-brand, on-strategy, and technically ready for each platform
• Tag, Collab & Rights Compliance
• - Manage tag and collab mechanics for partner, creator, and co-branded content, ensuring every post meets platform and legal requirements
• - Own compliance tracking for talent and IP usage rights, maintaining clear records of what's licensed, for how long, and where it can run
• - Partner with Legal and brand partners to flag and resolve rights issues before content goes live
• Social Newsroom & Content Sourcing
• - Act as social newsroom director, monitoring real-time trends, news, and cultural moments relevant to GEICO
• - Source content from the most effective channels — creators, UGC, AI, agency partners, and internal teams — and route it into the publishing pipeline

Requirements

• Experience: 8 + years managing social content programming, publishing operations, or channel management for a consumer brand or publisher
• Service company context: Experience working inside a conversion-driven service business — financial services, insurance, or banking — where marketing is tied directly to customer acquisition and retention
• Rights & compliance: Direct experience managing talent, influencer, or IP usage rights and tracking compliance across a fast-moving content pipeline
• Content sourcing: Track record sourcing content from creators, stock services, or agency partners for real-time or newsroom-style publishing
• Cross-functional fluency: Solid background partnering with cross-functional teams, including Legal, Creative, and Analytics
• Tools: Proficient in Microsoft Suite and project or content management software such as Airtable ; comfortable using AI tools like Claude or Copilot to stay organized ; well versed in Sprinklr
• Communication: Stellar written and verbal communication skills
• Education: Bachelor's degree or equivalent practical experience

Preferred

• Extensive fluency in social platform mechanics and publishing tools — native scheduling, tagging, and analytics dashboards
• Direct experience negotiating or administering creator and influencer contracts and usage rights
• A genuine interest in social media and culture, with a habit of staying on top of platform trends and rights or compliance changes

Benefits

• Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs. We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.
• Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career — and your potential — in mind. You'll have access to industry leading training, certification, career mentorship and coaching with supportive leaders at all levels.
• Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action, and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging that values different perspectives.
• Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health, and financial future — including market-competitive compensation, a 401K savings plan vested from day one with a 6% match, performance and recognition-based incentives, tuition assistance, mental healthcare, fertility and adoption assistance, and the GEICO Flex program offering up to four weeks of remote work per year.
• A Note on Applications: We encourage you to apply even if you don't believe you meet every single qualification listed. Strong candidates rarely check every box — and research consistently shows that people from underrepresented groups are more likely to hold back when they're not a perfect match on paper. If this role sounds like work you'd be excited to do, we want to hear from you. #LI-HB1