Responsibilities

• Strategy & Brand Voice: Help define and evolve Blueair's global social strategy, brand voice, and content pillars across all owned platforms.
• Strategy & Brand Voice: Manage the channel roadmap and content calendar across product launches, campaigns, and cultural moments.
• Strategy & Brand Voice: Build repeatable content series and formats that drive recognition and deepen audience connection over time.
• Strategy & Brand Voice: Support social's role in search-driven discovery across YouTube, TikTok search, and the other surfaces where consumers research the category.
• Strategy & Brand Voice: Develop guidelines and toolkits that enable regional teams to adapt global strategy while maintaining brand consistency.
• Strategy & Brand Voice: Partner across brand, PR, creative, product marketing, and DTC to keep social fully integrated into the marketing ecosystem.
• Strategy & Brand Voice: Jump in on cross-functional projects and evolving priorities, taking on new tasks as they arise to support the brand's growth and success.
• Content & Creative Direction: Set creative direction and develop briefs that translate brand strategy into distinctive, platform-native content.
• Content & Creative Direction: Partner with creative and brand on content shoots and video production, shaping the work from concept through final cut.
• Content & Creative Direction: Lead real-time and reactive content, keeping Blueair present in cultural conversations while they're still happening.

Requirements

• 6 to 8 years in social media and influencer marketing, with experience leading a brand's presence across platforms.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience managing or mentoring others, whether that's a direct report, freelancers, or a cross-functional team.
• Strong current fluency across Instagram, TikTok, TikTok Shop, YouTube, and emerging channels, with a clear point of view on what performs on each and why.
• Ability to translate brand strategy into distinctive, culturally relevant content that earns attention.
• Experience building or scaling influencer or creator programs, from casting and briefing through measurement, including an eye toward long-term creator relationships rather than one-off activations.
• Comfortable defining KPIs and turning performance data into clear strategic calls.
• Working knowledge of AI tools across content ideation, production, and workflow, with a sense of where they help and where they don't.
• Comfort working in a small, entrepreneurial environment where agility and hands-on execution are key.

Preferred

• Experience in wellness, health, or another purpose-driven consumer brand.
• Experience building or scaling recurring content series or formats.
• Experience navigating regulated claims or legal review in a consumer or health-adjacent category.
• Working fluency in creative tools such as Adobe Creative Suite, CapCut, or Canva.

Benefits

• Benefits: Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.