Responsibilities

• Manage Alaskan Brewing's day-to-day presence across social media channels.
• Develop, schedule, publish, and maintain organic social content in coordination with the broader marketing calendar.
• Write engaging, on-brand copy tailored to each channel and audience.
• Monitor comments, messages, mentions, and other community interactions and respond or route them appropriately.
• Identify opportunities to participate in relevant conversations and bring timely stories to our audiences.
• Track social performance and help identify opportunities to improve engagement and content effectiveness.
• Manage the day-to-day execution of Alaskan Brewing's paid digital and paid social campaigns.
• Build, launch, monitor, and optimize paid campaigns across relevant digital and social platforms.
• Coordinate campaign audiences, creative, messaging, budgets, timing, and placements in support of broader marketing goals.
• Work with internal teams and agency or media partners as needed to ensure campaigns are executed accurately and on schedule.

Requirements

• Strong writing, editing, and storytelling skills.
• Experience managing social media channels for a brand, organization, or similar professional environment.
• Experience managing paid social and paid digital advertising, including campaign setup, optimization, budgeting, and performance reporting.
• Familiarity with digital advertising platforms, email marketing platforms, content management tools, social scheduling tools, and digital analytics.
• Ability to understand campaign performance and use data to improve future digital marketing efforts.
• Ability to create compelling content and recognize a good story when it is happening.
• Strong organizational and project management skills with the ability to manage multiple deadlines, campaigns, and communication streams at once.
• Sound judgment and the ability to communicate publicly on behalf of a brand.
• Comfortable working independently while collaborating closely with people across departments.
• Resourceful, responsive, and willing to take ownership of both highly visible campaigns and less glamorous day-to-day tasks.

Preferred

• You are someone who likes making things happen. You can see the big picture of a campaign while also noticing that a paid campaign needs adjusting, an inbox needs a response, a newsletter needs to go out, or there is a great story unfolding on the brewery floor that should be captured.
• You are equally comfortable working with words, content, campaign calendars, digital advertising platforms, and performance data. You can move between creative storytelling and the practical work of making sure campaigns are targeted, launched, monitored, and optimized effectively.
• You are comfortable wearing multiple hats and do not need every assignment to fit neatly into a job description. You like connecting people with stories, turning ideas into finished work, and keeping a lot of small but important pieces moving.
• Most importantly, you understand that great digital communication should feel human. You will help Alaskan Brewing show people not only what we make, but who we are, where we come from, and why Alaska continues to shape everything we do.

Benefits

• Medical, Dental, Vision, 401(k), Paid Time Off, Employee Stock Ownership, Life Insurance, AD&D, Short- & Long-Term Disability Insurance, Employee Assistance Plan, Group Rate Pet Insurance, Beer allotment, Employee discount, and more!