Responsibilities

• Own creative process and execution for the US market across organic and paid social
• Develop and lead social-first concepts that feel native to platforms such as Instagram, TikTok, YouTube Shorts, and emerging formats
• Translate brand and product stories into thumb-stopping social ideas that balance entertainment, clarity, and conversion
• Oversee end-to-end creative delivery, from concepting and scripting through to design, editing, and final output
• Partner closely with the Head of Growth and Growth Lead to align social creative with growth objectives, media strategy, and commercial priorities
• Build creative frameworks and repeatable formats that enable fast iteration, testing, and scale across paid and organic social
• Ensure creative is optimised by platform, audience, and objective, without losing consistency of tone or brand voice
• Lead, coach, and develop the US creative team, including creative strategists, designers, copywriters, and editors
• Work with the global brand team to adapt and localise global brand assets for local marketing channels
• Manage external creators, agencies, photographers, videographers, and other freelancers when required
• Own creative budgets, negotiate rates, and balance speed, quality, and cost to maximise ROI
• Identify and resolve creative, design, or production challenges quickly and pragmatically
• Develop and maintain design specifications and ensure compliance with relevant US standards
• Build efficient creative workflows that enable rapid iteration, testing, and learning without compromising quality

Requirements

• 5M views of experience leading social-first creative across organic and paid channels. You’ve owned ideas end to end, from concept and scripting through to execution and iteration. You are comfortable setting creative direction for social, not just adapting ideas built for other channels.
• A Natural Experimenter and Early Adopter: You are curious by default and comfortable operating at the edge of what’s new. You enjoy experimenting with emerging platforms, formats, and tools, including AI and new production workflows, and you are comfortable learning in public.
• A Social-First Creative Operator: You deeply understand how platforms like Instagram, TikTok, YouTube Shorts, and emerging social formats actually work.
• Insight-Led and Audience-Obsessed: You are tuned into culture, behaviour, and platform trends, and you know how to turn insight into social ideas people want to watch, share, and engage with.
• A Leader and Collaborator: You’ve led or grown social creative teams and know how to give clear direction, raise the bar, and maintain momentum in a fast-moving environment.
• Commercially Minded: You understand how social creative drives growth. You are comfortable balancing brand building and performance, organic and paid, speed and quality, to deliver measurable outcomes across social channels.
• Comfortable With Ambiguity: You thrive in fast-moving environments where platforms, formats, and priorities change quickly.

Preferred

• An Experienced Creative Lead: You have 5M views of experience leading social-first creative across organic and paid channels. You’ve owned ideas end to end, from concept and scripting through to execution and iteration. You are comfortable setting creative direction for social, not just adapting ideas built for other channels.
• A Natural Experimenter and Early Adopter: Curious by default, comfortable operating at the edge of what’s new. Enjoy experimenting with emerging platforms, formats, and tools, including AI and new production workflows, and learning in public.
• A Social-First Creative Operator: Deeply understand how platforms like Instagram, TikTok, YouTube Shorts work. Able to structure, pace, and produce to earn attention in-feed across organic and paid.
• Insight-Led and Audience-Obsessed: Grounded in audience understanding and performance signals, turning insight into social ideas people want to watch, share, and engage with.
• A Leader and Collaborator: Experience leading or growing social creative teams and collaborating with marketing, growth, brand, and media teams.
• Commercially Minded: Balance brand building and performance, organic and paid, speed and quality, to deliver measurable outcomes across social channels.
• Comfortable With Ambiguity: Thrive in fast-moving environments with evolving briefs; create structure and momentum where none exists.