SOCIAL COPYWRITER [NYC]

Responsibilities

• Crafting a Tone of Voice: You’ll be responsible for codifying the tone of voice for Be The People, taking their preexisting guidelines and adapting them to suit social, working collaboratively with their team to ensure it’s fit purpose whilst staying on brand.
• Helping Shape an Editorial Strategy: Our mission to turn Be The People into an established publisher, you’ll play a role in shaping how we do this consulting on how we build an editorial strategy and system with a consistent cadence of storytelling and appreciation of platform formats.
• Building copy centric concepts: You’ll be working collaboratively with the Creative team to help conceive new concepts that inform production or shape partnerships.
• Writing longform content: You will be given time and space to write long-form content alongside the fast paced editorial content. This could be blog posts, in depth educational posts or brand campaign scripts. We need you to be proficient in writing compelling narrative with considered narrative arcs.
• Crafting social captions: You will also be responsible for writing short form stand alone content and all supplementary content copy. This will give you space to flex more humour and wit and playback social trends and language where appropriate.
• KPIs: Work: Manage and deliver high-quality output to brief that meets our creative mantra and standard. Evidenced through contributions to case studies or award wins.
• Growth: Contribute directly to account growth and/or new business through proactive recommendations, research and ideas. Evidenced through account growth and/or new business wins.
• Clients: Positive client feedback on responsiveness, strategy and delivery. Your clients NPS is +20 and your client retention rate is >80%.

Requirements

• portfolio that makes people FEEL something. Ideally want to laugh, cry or feel an emotion after reading it.
• Someone that loves and is very capable at writing. Short or long copy but most importantly, enjoy creative writing.
• Have worked in house or at an agency before on a brand.
• You can speak passionately about brands that have mastered their tone of voice, especially in the social landscape e.g KFC and Oatly.
• If you have experience in purpose driven brands or working for non profit organisations then even better.

Benefits

• 20 days vacation a year + 12 public holidays
• Full Paid Medical Insurance (including dental and vision)
• Annual performance bonus
• 401k matching plan
• Gym Membership contributions
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
• Free home office chair and screen
• Quarterly team offsites / Regular socials
• Free Citibike membership
• Recruitment referrals bonus