Responsibilities

• Own Kinn's social presence across Instagram, TikTok, YouTube Shorts, and LinkedIn.
• Develop and execute platform-specific strategies that support brand, retail, product, and business goals.
• Build and maintain a thoughtful content calendar aligned with launches, campaigns, retail moments, partnerships, and cultural opportunities.
• Develop recurring content series and storytelling frameworks that create consistency and audience engagement.
• Partner with leadership to shape founder-led content and point-of-view storytelling.
• Identify opportunities to make Kinn part of broader cultural conversations in ways that feel authentic to the brand.
• Stay ahead of platform shifts, consumer behavior, and emerging trends while protecting brand integrity.
• Track performance across channels and translate insights into actionable recommendations.
• Continuously identify opportunities to grow reach, engagement, community, traffic, and conversion.
• Lead day-to-day content creation across social channels.

Requirements

• - 4–6 years of experience in social media, content strategy, or brand storytelling.
• • Experience owning social channels for a brand with a strong point of view, ideally in fashion, beauty, luxury, lifestyle, or consumer brands.
• • Strong understanding of content strategy, platform behavior, and audience development.
• • Exceptional taste level and editorial judgment.
• • Skilled in content creation across video, photography, and social-first creative.
• • Comfortable shooting, editing, posting, and analyzing content independently.
• • Proficient in CapCut, Canva, Adobe Creative Suite, or similar content creation tools.
• • Strong understanding of what drives both brand affinity and business performance.
• • Highly organized, proactive, and able to operate with minimal oversight.
• • Excited to work in a fast-moving environment where ideas quickly become reality.