Social & Content Director

Responsibilities

• Develop and lead Elm’s organic social strategy across Instagram, TikTok, YouTube, Substack, and relevant emerging platforms. - Translate brand priorities into platform-specific content plans that reflect how audiences discover, watch, save, share, and engage with content. - Bring deep knowledge of platform formats, features, publishing tools, technical specifications, and best practices. Know how choices such as the opening hook, edit, cover, caption, timing, and distribution can improve a post. - Stay current on platform changes, audience behavior, and cultural conversations, and turn those insights into useful creative and publishing decisions. - Build recurring content franchises that make Elm a destination for beauty, healthy aging, science, and modern living. - Own the social editorial calendar from concept through publication, with clear briefs, owners, timelines, approvals, assets, and deadlines. - Run multiple campaigns, launches, shoots, partnerships, and ongoing content workstreams at once without losing track of details. - Establish practical workflows for planning, production, review, publishing, community management, and reporting. - Coordinate internal teams, talent, creators, experts, and external partners so everyone knows what is needed and when. - Anticipate dependencies and risks, resolve issues quickly, and maintain a consistent publishing cadence and high standard of execution. - Concept, direct, produce, and publish content that makes complex science compelling and Elm’s premium positioning recognizable. - Lead production for launches, events, photoshoots, product shoots, founder and expert content, and other brand moments. - Plan and manage complicated shoots, including briefs, shot lists, schedules, talent, products, locations, crews, and deliverables. - Direct premium product and lifestyle content with strong attention to lighting, composition, styling, detail, and how the final assets will work on each platform. - Capture strong photo and video content yourself when needed, and partner with specialists when a larger production is required. - Maintain a high bar for visual taste while creating content that feels native to social platforms. - Build an engaged community around Elm’s perspective on beauty, longevity, and living well. - Develop relationships with creators, experts, customers, and brand advocates, and identify opportunities for collaboration and organic amplification. - Track reach, views, engagement, saves, shares, audience growth, and content performance. - Use results to refine creative ideas, publishing choices, content franchises, and channel strategy. - Give leadership clear reporting on what is working, what needs to change, and what the team should do next.

Requirements

• Significant experience leading social media and content for a consumer brand, with demonstrated ownership of strategy, execution, and cross-functional projects.
• Proven ability to manage complex editorial calendars, production schedules, approvals, and multiple concurrent launches or campaigns.
• Expert working knowledge of Instagram, TikTok, and YouTube, including publishing workflows, formats, creative optimization, analytics, and community engagement.
• A track record of growing social channels and improving content performance through both creative judgment and data.
• Experience directing premium photo and video production, including product shoots, and the ability to capture and edit social content yourself.
• Strong creative briefing, copywriting, communication, and stakeholder management skills.
• Experience working with founders, executives, experts, talent, creators, or influencers.
• Beauty, wellness, lifestyle, luxury, or premium consumer brand experience strongly preferred.

Preferred

• Exceptional organization : You bring structure to complex work, manage details without losing sight of the strategy, and consistently deliver on time.
• Deep, practical social expertise: You understand both why content works and the technical steps required to make it perform. You can improve a post before it goes live and learn from its results afterward.
• Strong leadership and ownership: You set priorities, make decisions, give useful creative feedback, and hold collaborators accountable.
• Refined taste: You understand premium beauty and luxury visual codes and can apply them with judgment to fast-moving social content.
• Skilled production: You can lead an ambitious shoot, direct polished product content, and capture quality assets firsthand.
• Curiosity and adaptability: You stay close to culture and platform changes while building durable systems and content ideas for the brand.

Benefits

• Hybrid Work Environment
• Unlimited PTO
• Summer Fridays
• Medical, Dental & Vision Insurance
• 401(k)
• Product Gratis
• Friends & Family Discount
• Wellness Reimbursement
• Phone Reimbursement
• Commuter Reimbursement