Responsibilities

• Content Creation (Organic & Paid) & Management
• Concept, produce, and edit high-quality social content across formats including short-form video (Reels/TikTok), static, carousel, and ad creative
• Develop content tailored for both organic engagement and paid performance (e.g., hooks, UGC-style ads, testimonial formats, educational content)
• Use eMed’s SMMS tool, Sprout, to manage the posting and community management of organic social content
• Translate complex healthcare and GLP-1 topics into clear, compelling, and platform-native content
• Stay on top of social trends, formats, and cultural moments, identifying opportunities to create timely, relevant content
• Paid Social Creative Support
• Partner with Paid Media and Agency teams to develop ad creative aligned with campaign objectives (lead gen, conversions, awareness)
• Create and iterate on multiple creative variations to support testing (hooks, messaging angles, formats)
• Apply performance insights (CTR, CPA, etc.) to refine and improve creative output

Requirements

• Strong understanding of social media platforms (Instagram, X, Reddit, TikTok, LinkedIn) and what performs on each
• Experience creating content for both organic social and paid advertising
• Proficiency in video editing tools (CapCut, Adobe Premiere, or similar) and basic design tools (Canva, Figma, etc.)
• Ability to translate complex or regulated topics into clear, engaging content
• Strong storytelling skills with an understanding of hooks, pacing, and audience retention
• Data-aware mindset with the ability to interpret performance metrics and optimize content accordingly
• Highly organized with the ability to manage multiple projects in a fast-paced environment
• Bachelor’s degree in Marketing, Communications, Media, or related field preferred
• 3+ years of experience in social content creation, preferably in a performance-driven or growth-focused environment
• Portfolio of social and/or paid ad creative required

Preferred

• Experience in healthcare, wellness, telehealth, or regulated industries is a plus

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k with Company Match)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Wellness Resources

Other