Social & Community Manager, New Ventures

Responsibilities

• Own & Grow Organic Social: Track cultural and health conversations in real time across Instagram, TikTok, LinkedIn, and other channels. Draft and publish compelling, platform-native content that resonates with our core patient profile, demystifies complex clinical topics, and builds brand trust.
• Build Community Online & Offline: Establish, moderate, and nurture online communities (social threads, patient groups, forums) while planning and executing virtual and in-person community moments (webinars, support groups, panels, and meetups). Keep all spaces warm, safe, inclusive, and highly engaged.
• Bridge Learnings to Clinical & Marketing Teams: Serve as the primary advocate and feedback loop for our patients. Continuously surface community sentiment, common patient questions (around pricing, insurance, treatments, clinical workflows, etc.), and content performance data to help marketing, product, and clinical operations optimize messaging and improve the patient experience.
• Manage the Content Calendar & Voice: Plan, schedule, and maintain a consistent, multi-channel organic social calendar. Balance speed with craft, knowing when raw, quick-turn social content vs. polished educational content is the right choice.
• Creator & User Content Collaboration: Source, curate, and amplify authentic stories from patients and clinicians. Partner with influencer and marketing teams to highlight real experiences that build credibility and brand love.
• Measure, Report & Optimize: Define and track meaningful community health and social metrics (engagement quality, sentiment, follower growth, reach, and site traffic) rather than just vanity numbers. Share actionable reporting with leadership to refine strategy over time.

Requirements

• 3–5 years of hands-on experience managing organic social channels and growing online / offline communities, ideally for a consumer-facing, high-trust brand.
• Empathetic & Authentic Writer: You write in a warm, human voice that earns engagement and builds deep trust across sensitive life stages (pregnancy, parenting, menopause).
• Trend-Literate & Cultural Barometer: You have a strong instinct for digital culture and social trends. You know what is worth reacting to, how to frame narrative moments, and what to ignore.
• Offline & Online Event Operator: Comfortable planning and facilitating both virtual panels / webinars and local in-person community touchpoints.
• Data-Informed & Insight-Driven: Skilled at monitoring community health, identifying emerging themes, and translating qualitative feedback and quantitative metrics into clear strategy recommendations.
• Self-Starter & Cross-Functional Collaborator: Highly organized, proactive in taking concepts from idea to publication, and energized by working closely with marketing, clinical, and product teams.

Preferred

• Experience in healthcare, women's health, pediatrics, or regulated consumer spaces.
• Short-form video creation / graphic design skills
• Experience building or managing brand ambassador / advocacy programs.