Responsibilities - Pipeline Engine: Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable growth in Partner Sourced (net new) and Partner Influenced (deal acceleration) pipeline. - The "To, Through, With" Framework: Execute targeted "To Partner" (enablement and education), "Through Partner" (co-branded campaigns for SI clients), and "With Partner" (joint GTM, co-branded campaigns and co-sell motions) marketing initiatives. - Unified Messaging: Collaborate with Alliances and Product Marketing to ensure our joint "Better Together" stories with SIs are technically accurate, market-relevant, and consistent across all channels. - Integrated Campaigns: Integrate partner motions into broader Global Demand Gen campaigns, activating partners in field events, digital programs, digital activations and ABM strategies. - Partner Enablement Content & Communications: Manage the creation and distribution of tactical enablement assets tailored for SI practices, including one-pagers, joint battlecards, and marketing, sales decks, partner emails and newsletters. - Budget & MDF Management: Manage assigned partner marketing budgets and Market Development Funds (MDF) with precision, ensuring strict tracking and targeting 100% spend utilization. - Project Management Rigor: Instill a culture of "flawless execution" for all tactics in the funnel, ensuring joint events and content launches have clear workback schedules and are delivered on time. - Performance Tracking: Manage the reporting cadence for your SI campaigns, delivering clear metrics highlighting leads generated, pipeline contribution, and ROI on MDF spend. - Lead Management: Monitor the end-to-end lead flow process for partner leads to ensure data integrity and rapid hand-off to the Sales team.