Responsibilities

• Manage the day-to-day operation and presentation of the New York showroom to ensure it consistently reflects True Caliber’s luxury brand standards and business objectives.
• Develop and implement showroom experiences, programming, and activations that strengthen relationships with designers, dealers, builders, and other key industry partners.
• Evaluate dealer display opportunities and independently recommend product assortments, finishes, configurations, and merchandising strategies based on market conditions, available space, and brand objectives.
• Manage the dealer showroom display program across approximately 700 dealer locations and establish display recommendations that support brand visibility and long-term sales growth.
• Create, develop, and manage visual merchandising standards, showroom layouts, and display concepts for True Caliber’s luxury brand that align with corporate marketing strategy and premium brand positioning.
• Serve as a True Caliber brand ambassador by cultivating relationships with designers, dealers, sales representatives, and showroom visitors to drive engagement and influence future purchasing decisions.
• Develop, implement, and manage social media strategies, content calendars, and content creation initiatives that elevate brand awareness and support marketing objectives.
• Identify, prioritize, and execute social media content opportunities highlighting products, finishes, design trends, installations, and lifestyle applications.
• Analyze social media engagement, showroom activity, and event performance and recommend adjustments to improve audience engagement and brand impact.
• Plan and manage in-person marketing events, create and deliver educational programming, trainings, and showroom activations, including determining event objectives, messaging, and customer experience strategies.

Requirements

• Bachelor’s degree required.
• Two or more years related experience required.
• Company-paid background check required upon hire.