SEO & Web Development Specialist

Louisville, KY (On-site)

$80K/yr – $130K/yrMid Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and drive digital marketing strategy across SEO, paid media, analytics, and marketing tech, coordinating website development, data reporting, and cross-functional initiatives.

  • Lead SEO strategy and site optimization
  • Manage paid media campaigns and analytics integrations
  • Collaborate with creative, IT, and leadership on marketing tech initiatives

Job Description

Responsibilities

  • SEO Strategy & Execution
  • Website Development & Optimization
  • Paid Media Management
  • Data, Reporting & Analytics
  • Marketing Technology & Integrations
  • Local Listings & Reputation Management
  • Cross-Functional Collaboration

Requirements

  • - 5+ years of experience in digital marketing, marketing technology, or similar role
  • - Strong experience in SEO (technical, on-page, and local SEO)
  • - Proven experience managing paid media campaigns (Google Ads, PPC, LSA)
  • - Experience with website platforms such as WordPress and/or Webflow
  • - Strong analytical skills with experience in reporting tools (Looker Studio preferred)
  • - Experience with conversion tracking, tagging, and analytics platforms Working knowledge of APIs, data integrations, and marketing systems
  • - Coding experience (HTML, CSS, JavaScript required; additional languages a plus)
  • - Ability to manage multiple projects and priorities in a fast-paced environment

Preferred

  • - Strong front-end web development and technical troubleshooting experience, with the ability to implement and maintain marketing-related website functionality, tracking, integrations and landing pages.
  • - Experience in home services or multi-location businesses
  • - Familiarity with tools such as SEMrush, Google Search Console, Google Tag Manager
  • - Experience with CRM and marketing automation platforms (ActiveCampaign, HubSpot, etc.)
  • - Understanding of attribution modeling and lead tracking systems

Benefits

  • - 401(k)
  • - Dental insurance
  • - Employee discount
  • - Health insurance
  • - Life insurance
  • - Paid time off
  • - Referral program
  • - Vision insurance
Black Diamond Pest Control logo

Black Diamond Pest Control

3.9 Glassdoor

Beyond residential and commercial pest control including General Pests, Bed Bugs, Termites, Mosquitoes, Wildlife and more, we have also performed over 100,000 wood destroying insect inspections for real estate transactions, and we also offer Turf Maintenance Services (fertilization, power-seeding and more) and HVAC. In addition to our Headquarters in Jeffersonville, Indiana, we also offer Pest Control services in the following locations: Elizabethtown, KY; Lexington, KY; Walton, KY; Bowling Green, KY; Worthington, KY; Bardstown, KY; Evansville, IN; Columbus, IN; Indianapolis IN; Cincinnati OH; Nashville,TN; and Murfreesboro, TN! We’re still expanding! If you are interested in running your own Branch or Franchise in a location not previously mentioned, please reach out to us today to learn more!

Founded in 1940
Jeffersonville, Indiana, USA
87 employees (6 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$80K/yr – $130K/yr

Taken straight from the job posting.

The middle of this range ($105K) is 50% above the median base salary for SEO Specialist roles in the United States ($70K).

SEO Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $80K. Based on 136 salaries.

See all Black Diamond Pest Control salaries

Marketing Team

Marketing Team Size
4 (5% of company)
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.6K
Monthly Google Ads Budget
$2.9K
Traffic Source Mix
Search
27.7%
Direct
28.6%
Referral
11.9%
Social
6.9%
Paid
10.6%

Headcount Trend

Current headcount: ~87
Black Diamond Pest Control logo

SEO & Web Development Specialist

Black Diamond Pest Control · Louisville, KY · On-site