SEO Strategist

Responsibilities

• Developing brand content for product pages, including, but not limited to, metadata, on- page copy and alt text.
• Understanding technical and SEO best practices
• Executing basic content and technical SEO strategies; may include developing and performing detailed site audits to identify issues and ensure site is properly optimized for search engine visibility, editing documentation delivered internally or externally by the SEO department and maintaining internal technical/content resources such as checklists and style guides, and/or crafting keyword lists.
• Understanding clients’ overarching marketing objectives, how digital fits/complements their goals.
• Collaborating with team leaders to produce ongoing thought capital.
• Monitoring results and producing insights for clients on performance of content optimizations.
• Participates in internal training to develop subject matter competency.
• Participates in development of case studies and thought leadership
• Participates in training and learning opportunities to develop competency in digital marketing
• Participates in training to grow skills in topics such as professional communication, client advocacy and how to convey insights.

Requirements

• 3-5 years’ experience in an SEO or related role.
• Basic knowledge of the core tenets of SEO.
• Bachelor’s degree in related field or equivalent work/military experience.
• Knowledge or experience of SEO tools such as Conductor, BrightEdge, Search Metrics is preferred but not required.
• Programming/coding ability preferred.
• Analytics ability preferred.
• Preferred experience and knowledge necessary to service an account in financial services, CPG, travel, consumer electronics, or retail.
• Experience and use of third-party research tools and developed the ability to field questions/offer advice regarding developing SEO content/technical strategies such as Google Search Console, Moz, SEMRush, etc.
• Experience and use of website analytics tools such as Google Analytics, Omniture, etc. is preferred but not required.
• Has shown the ability to work independently with minimal supervision.

Preferred

• Knowledge or experience of SEO tools such as Conductor, BrightEdge, Search Metrics is preferred but not required.
• Programming/coding ability preferred.
• Analytics ability preferred.
• Preferred experience and knowledge necessary to service an account in financial services, CPG, travel, consumer electronics, or retail.
• Experience and use of third-party research tools and developed the ability to field questions/offer advice regarding developing SEO content/technical strategies such as Google Search Console, Moz, SEMRush, etc.
• Experience and use of website analytics tools such as Google Analytics, Omniture, etc. is preferred but not required.
• Working knowledge of front-end development not required but preferred.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances