SEO Strategist - MN Market

Minnetonka, MN (Hybrid)

$92K/yr – $164K/yrMid Level3+ years expFull time

Posted 11 hrs ago

Job Summary

Own and drive endtoend SEO initiatives across onpage, content, and technical optimization for uhc.com, partnering with content, development, and analytics teams to boost organic visibility.

  • Identify opportunities through audits, analytics, and competitive research
  • Lead crossfunctional collaboration for metadata, content strategy, and technical fixes

Job Description

Responsibilities

  • Support strategic efforts for site optimization that result in increasing keyword rankings and organic traffic
  • Collaborate with content teams to provide keyword and competitive research, review page content and layout, write meta data, and provide SEO strategy for new and existing pages
  • Collaborate on technical SEO initiatives for uhc.com: ongoing optimizations, ensuring best practices are being used, coordinating with development teams, monitoring issues and recommending fixes
  • Identify SEO and content opportunities based on ongoing audits, site analytics, competitive research and gap analysis, user behavior, and best practices to consistently make optimization recommendations to increase our organic visibility
  • Conduct keyword research and analysis to identify opportunities for content optimization and expansion
  • Be a versatile team player who can tackle various projects and collaborate with all teams
  • Data analysis and insights: utilize various SEO tools (i.e Semrush, Screaming Frog, Google Search Console, BrightEdge) and analytics platforms (i.e. Google Looker Studio) to analyze data and extract actionable insights

Requirements

  • 3+ years of experience in SEO, digital marketing, website optimization or a related field
  • Experience with SEO tools and analytics platforms such as BrightEdge, Semrush, Screaming Frog and Google Search Console
  • Strong analytical, communication and cross-functional collaboration skills

Preferred

  • Experience supporting SEO for a large, complex or enterprise website
  • Experience in healthcare, insurance or another regulated industry
  • Familiarity with technical SEO and emerging AI search/GEO practices
  • Solid analytical, communication and cross-functional collaboration skills

Benefits

  • a comprehensive benefits package
  • incentive and recognition programs
  • equity stock purchase
  • 401k contribution
  • No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives
UnitedHealth Group logo

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002
USA
102K employees (1,562 in marketing)
68% recommend to a friend
71% CEO approval

Salaries

Posted range

$92K/yr – $164K/yr

Taken straight from the job posting.

The middle of this range ($128K) is 68% above the median base salary for SEO Strategist roles in the United States ($76K).

SEO Strategist median pay in the United States

$76K/yr

Most pay falls between $69K and $82K. Based on 59 salaries.

See all UnitedHealth Group salaries

Funding

Total Funding
$7.6B
Last Raise
$1.6B
Post IPO Equity, 7 months ago

Funding History

  • Aug 2025
    Post IPO Equity • $1.6B
  • Mar 2024
    Post IPO Debt • $6B
  • Aug 2021
    Post IPO Equity

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$148.8K
Traffic Source Mix
Search
18.1%
Direct
47.4%
Referral
23.4%
Social
9.3%
Paid
1.7%

Headcount Trend

Current headcount: ~101.7K
UnitedHealth Group logo

SEO Strategist - MN Market

UnitedHealth Group · Minnetonka, MN · Hybrid