EverPro - SEO Strategist for PLG Growth & AI Visibility (Remote, US)

Responsibilities

• PLG organic growth
• Own organic acquisition for assigned PLG brands, with signups, activations, and paid conversions as your primary metrics
• Build and prioritize organic programs around high-intent, bottom-of-funnel demand: category, comparison, alternative, pricing, template, and tool queries that convert to trials
• Partner with CRO and product growth on landing page tests, signup-flow optimization, template changes, and conversion-focused content
• Identify and close gaps between organic landing pages and the in-product experience, and feed search intent data back to product and lifecycle teams
• Build the attribution and reporting that connects organic sessions to signups, activations, and revenue, and report in those terms to brand leadership
• Coordinate with mobile and app teams where web search and app-store discovery intersect, so web-to-install paths are measured and optimized
• Technical SEO
• Own technical SEO health for your brands: crawlability, indexation, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and rendering
• Run full technical audits and translate findings into prioritized, developer-ready tickets with clear acceptance criteria

Requirements

• 5+ years of hands-on SEO experience with at least 3 years focused on technical SEO
• Direct experience owning organic acquisition for a product-led or self-serve SaaS product, where you were measured on signups or trials, not just traffic
• Demonstrated ability to connect organic performance to downstream metrics (signups, activations, conversions, revenue) and to build the reporting that proves it
• Deep WordPress expertise: themes, block-based editors and page builders, plugin ecosystems, performance tuning, and the SEO configuration layer
• Direct experience leading the SEO workstream on at least two site migrations, replatforms, or domain consolidations, with measurable traffic-preservation results
• Working knowledge of AI search and AEO/GEO: how LLMs select and cite sources, how to measure AI visibility, and how to optimize content for extraction
• Fluency with crawl tools, Google Search Console, GA4, and enterprise SEO and AI visibility platforms
• Strong understanding of structured data, JavaScript rendering, Core Web Vitals, log-file analysis, and crawl budget
• Ability to read HTML, CSS, and basic JavaScript, and to write clear technical tickets developers can act on without back-and-forth
• Strong analytical and communication skills; comfortable presenting to growth and product stakeholders who think in funnel metrics

Preferred

• Experience with CRO testing platforms and landing-page or signup-flow optimization
• Experience with programmatic or templated SEO at scale (tool pages, template libraries, comparison pages)
• Familiarity with headless or hybrid WordPress architectures and with CDN and edge configuration
• Basic SQL, Python, or BI dashboarding skills for pulling and visualizing funnel data
• Experience working across a portfolio or multi-brand environment
• Exposure to home-services, field-services, SMB, or vertical SaaS markets
• Experience briefing and managing SEO agencies

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program