SEO Specialist (Full--time / Contract)

Responsibilities

• Conducts keyword research and search intent analysis for assigned pages and topics.
• Performs on-page optimization including title tags, meta descriptions, headers, body content, and internal linking.
• Executes content refreshes on priority pages based on ranking and traffic data.
• Applies local SEO best practices to individual school location pages and geographic targeting.
• Flags technical issues such as indexation, canonicals, and crawl errors for the internal team to resolve.
• Builds data-backed content briefs with target keywords, intent, and structure.
• Reviews and optimizes content from writers before publication.
• Follows established SEO guidelines and templates across the subdomain network.
• Provides monthly performance updates on optimized and refreshed pages including rankings, traffic, and engagement.
• Ensures thorough, timely, and accurate communications.

Requirements

• Three (3) or more years of hands-on SEO experience, in-house or agency, or equivalent combination of education and experience.
• Strong keyword research and search intent mapping skills.
• Proficiency with SEO tools such as SEMrush or Ahrefs, Google Search Console, and Google Analytics.
• Proven ranking and traffic improvements supported by specific examples.
• Working knowledge of on-page technical elements including indexation, canonicals, internal linking, and structured data.
• Strong written communication skills with the ability to create SEO-optimized content.
• Excellent analytical and problem-solving skills with attention to detail.
• Ability to work independently and within a team-oriented environment.
• Highly organized, detail-oriented, and able to meet deadlines consistently.
• High level of quality and accountability for work products.

Preferred

• Experience with education, EdTech, or multi-location organizations. Experience with enterprise SEO tools such as BrightEdge.
• Familiarity with AI search visibility.
• Experience with enterprise content management systems.
• Experience with schema markup and structured data implementation.

Benefits

• Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.